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SEO job listings have declined by 37% year-on-year, with mid-level roles being most impacted, according to a new analysis.
Also, there was a “resurgence” in remote SEO roles during Q1. But only 18% of SEO job listings provided a salary (or salary range), according to the SEOJobs.com report.
Why we care. Just two years ago, we were in a period called the Great Resignation (a.k.a., the Great...
Generative AI is a valuable tool for marketers looking to create engaging content, personalize experiences, and boost engagement. Marigold’s latest white paper highlights six practical applications of this technology, including:
Ideation: Overcome creative blocks and generate fresh ideas
Copy Adaptation: Tailor content to different target audiences
Image Generation: Produce unique...
Generative AI is a valuable tool for marketers looking to create engaging content, personalize experiences, and boost engagement. Marigold’s latest white paper highlights six practical applications of this technology, including:
Ideation: Overcome creative blocks and generate fresh ideas
Copy Adaptation: Tailor content to different target audiences
Image Generation: Produce unique...
When it comes to expertise, experience, authoritativeness and trustworthiness (E-E-A-T), SEOs have been eating up what Google’s been serving – that it’s not just about what you say (content); it’s about who’s saying it (content creator) and where (host website).
There is no doubt that you can craft content with E-E-A-T in mind and that you can ensure a brand’s website displays E-E-A-T signals...
When it comes to expertise, experience, authoritativeness and trustworthiness (E-E-A-T), SEOs have been eating up what Google’s been serving – that it’s not just about what you say (content); it’s about who’s saying it (content creator) and where (host website).
There is no doubt that you can craft content with E-E-A-T in mind and that you can ensure a brand’s website displays E-E-A-T signals...
Acquiring new customers is crucial for any business, but it’s challenging in today’s crowded digital landscape. Google Ads’ new customer acquisition (NCA) feature can help. This tool is designed to reach and convert prospects who have never engaged with your business.
However, using NCA effectively requires a strategic approach. Simply enabling it won’t automatically deliver new customers...
Unsurprisingly, AI took center stage during the various announcements made today at Google Marketing Live 2024.
Updates also focused on creatives, data and giving the consumer what they want straight from the Search results. Now is the time to start paying closer attention to your impression levels.
Here’s a recap of everything you need to know from Google Marketing Live, with links...
WordPress version 6.5 now supports including the lastmod element within sitemaps files, which can help search engines understand which pieces of content are new or updated. This can help improve crawl efficiency for search engine crawlers and reduce server load on your website.
Lastmod. Lastmod is an element that you can add to your sitemap file that should represent the last time that URL...
Google is experimenting with a new ad experience on Search that aims to guide consumers through complicated buying decisions using AI assistance.
The big picture. The test explores how Google’s AI capabilities could enhance ads to provide more tailored advice and recommendations based on a user’s specific needs and context.
Why we care. With this update advertisers will be getting a...
Google introduced new AI-powered tools to help advertisers rapidly produce high-quality Performance Max creative assets at scale for campaigns across marketing channels. This was one of several announcements today at Google Marketing Live 2024.
What’s new. Upgrades to the Performance Max platform include:
Generative AI capabilities to accelerate creative production speeds by up to 5x....