Tag: media

Tag: media

Why "Ontology" Will Be A Big Word In Your Company's Future
Your business has its own language. If you sell cars, then you need not only make, model and year, but also MSRP, leather bucket seats and dealer incentives. Media companies have producers and writers...

Digiday Research: Publishers spend little on advertising their own products
Key takeaways: Only 16 percent of publishers dedicate more than a quarter of their marketing budget to promoting their own products. Forty-seven percent of publishers don’t spend anything to advert...

BuzzFeed ditches native, goes all programmatic with BuzzFeed News
BuzzFeed has been on a mission to diversify away from direct-sold advertising. And nowhere is that more evident than on its new BuzzFeed News site. On Tuesday, the venture-backed publisher launched a ...

‘At the top nothing seems to change’: Confessions of a mid-level agency exec
Office politics plague the advertising industry. At the big agencies, those not at the top find themselves frustrated with hiring problems, lack of promotions and overall pressure. In the latest insta...

With $40m in backing, Brat is trying to recreate TV for teens — on YouTube
“Chicken Girls: The Movie” is a 70-minute feature film on YouTube about a group of high school girls banding together to save their school dance. With original songs and dance numbers, it holds a ...

How football site Goal has weathered Facebook’s changes
U.K.-football site Goal has been steadily reducing its reliance on Facebook to reach audiences. The inflated traffic highs that come with the World Cup this summer has let the Perform-owned publisher ...

Everyone Should See This Interview With Steve Bannon
Bannon has been given plenty of unappealing labels by the media in recent years, but his perspective on the White House game plan and how it's executing is invaluable....

Bitcoin Price Watch: Currency at $7,400
At press time, the world’s top cryptocurrency is up to $7,400. This is a massive spike over where it was during the be...

India threatens WhatsApp with legal action after hoaxes on the app led to lynchings (FB)
The Indian government is threatening to take legal action against WhatsApp following a string of lynchings sparked by hoaxes and misinformation spread virally through the app. There have been at l...

Fortnite — a free video game — is a billion- dollar money machine
A new report estimates that "Fortnite: Battle Royale" has generated a billion dollars in revenue. The report says that the free-to-play game's revenue came entirely from in-game purchases, even tho...

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B&T Television

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