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Why a feminine wellness brand is prioritizing its organic social media strategy
As marketers plan to increase budgets next year and prioritize investments like social media and martech, according to eMarketer, The Honey Pot Company, a feminine wellness brand, remains bullish on i...
David Beckham and ‘Carnitas’: How Frito-Lay’s World Cup marketing strategy served up celebs and regional snacking flavors
The world’s biggest brands have bet everything on their marketing strategy during the World Cup, and no wonder, the event is followed by millions of fans globally for almost a month. And, of cour...
Why this non-alcoholic beverage brand focused on experiential, working with bartenders to boost brand awareness with a sober Gen Z
In recent years, the rise of wellness culture has led some to seek out a sober lifestyle, opting in to Dry January or finding ways to gather and party without the need for alcohol. Bare Zero Proof, a ...
Stagwell launches augmented reality experience with Los Angeles Rams at SoFi Stadium
Stagwell this past weekend launched an augmented reality experience with the NFL’s Los Angeles Rams and SoFi Stadium a...
The case for and against publishers continuing holiday-specific commerce coverage post-Black Friday weekend
With less than three weeks left before the holiday gifting season abruptly ends, how publishers approach the final stretch of their commerce content strategies could be the difference between exceedin...
WTF is the difference between in-stream and out-stream video ads?
There are two main types of video ads: in-stream and out-stream.  As the names imply, one type refers to ads that are streamed alongside a video — like pre-roll and mid-roll ads — whereas the ...
SaaS Companies Report Slowing Orders, Longer Decisions
Business software providers are seeing their customers grow more cautious in a rocky economy. Citing recent comments from executives at companies like Salesforce, Okta and Crowdstrike, the Wall Stree...
Elon Musk and Matt Taibbi Set Off Debate Over Release of Twitter Files
A release of internal documents from Twitter set off intense debates in the intersecting worlds of media, politics and tech....
Bob McGrath, original 'Sesame Street' cast member, dead at 90
Bob McGrath, an original cast member of the beloved children's program "Sesame Street," has died, according to statements from his family and Sesame Workshop shared on social media....
Crypto Declared Dead Yet Again As Bitcoin Hits All-Time High In Long-Term Investor Holdings
BTC Conviction is at an all-time high as long-term investors keep adding to their BTC stack unfazed by the recent news ...
Newswire > Tag: media
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