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You can either have broad or deep subject matter expertise. The choice is yours.
If you’re in the early or middle stage of your career, then this is the perfect time to decide whether you want to go broad or deep.
Here’s how to think about this choice and decide what’s best for your search marketing career.
The T-shaped marketer
I base my approach on the “T-shaped marketer” model: an...
Search engines that incorporate AI-generated results have the potential to make it easier for people to discover products and services, according to a new survey from Botify, shared exclusively with Search Engine Land.
Why we care. Search marketers tend to look at search much differently than everyday Google Search users. So it’s interesting to see what consumers know and think about AI-...
Bing Search, and other sites Microsoft Bing powers, experienced global and widespread outages starting around 1:30 am ET today.
This led to many Bing Searches failing, and then third-party services that rely on Bing Search (e.g., Copilot for web and mobile, Copilot in Windows, ChatGPT internet search, DuckDuckGo and Ecosia), also failing.
Downdetector. Bing started having issues around 1:...
In today’s digital landscape, inclusivity and accessibility are no longer optional; they are essential for engaging with diverse audiences and fostering meaningful connections. Neglecting digital accessibility can alienate potential customers and limit your brand’s reach.
During this webinar, our expert panel will delve into the evolving consumer behaviors and preferences, highlighting...
Advertisers haven’t been shy about sharing their thoughts on all the announcements from Google Marketing Live 2024.
There have been mixed emotions around the many AI updates (Boris Beceric used AI to count the number of AI mentions – 101). Performance Max updates fell on the positive end; B2B being overlooked upset others; and lots more emotions fell in between.
Here’s a summary of some of...
In the latest case of tell and don’t show, Google’s VP/GM of Advertising (Ads on Search/Google Properties) Shashi Thakur was interviewed by Marketing Brew about whether users will click on links in AI Overviews. His response:
“We are seeing that happen.”
But when asked whether he would share any stat or research to back that claim up, he responded:
“No stats to share at this moment...
In the latest case of tell and don’t show, Google’s VP/GM of Advertising (Ads on Search/Google Properties) Shashi Thakur was interviewed by Marketing Brew about whether users will click on links in AI Overviews. His response:
“We are seeing that happen.”
But when asked whether he would share any stat or research to back that claim up, he responded:
“No stats to share at this moment...
Google is testing a special treatment for Reddit snippets within the Google search results. Google is adding upvote and comment counts in various styles, in an effort to provide more information to the searcher about the Reddit thread.
What it looks like. I was sent screenshots from both Shubham Khatwani and Brodie Clark of this in action – here are some of those screenshots:...
Google is testing a special treatment for Reddit snippets within the Google search results. Google is adding upvote and comment counts in various styles, in an effort to provide more information to the searcher about the Reddit thread.
What it looks like. I was sent screenshots from both Shubham Khatwani and Brodie Clark of this in action – here are some of those screenshots:...
SEO job listings have declined by 37% year-on-year, with mid-level roles being most impacted, according to a new analysis.
Also, there was a “resurgence” in remote SEO roles during Q1. But only 18% of SEO job listings provided a salary (or salary range), according to the SEOJobs.com report.
Why we care. Just two years ago, we were in a period called the Great Resignation (a.k.a., the Great...