Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.
Meta AI adds Google Search results
Meta AI answers now may include Google Search results, making this the first AI assistant to include search results fro...
Structure, consume, learn and retire: Google’s pattern of learning
Over the years, Google has seemingly established a pattern in how it interacts with the web. The search engine provides structured data formats and tools that allow us to supply information to Google...
How to fix a huge traffic drop after rebranding
Rebranding happens when companies grow or face big PR problems. As a marketer and SEO expert, you’ll deal with it due to acquisitions, executive decisions or investor demands. Regardless of the rea...
Make 2024 the year you take home the highest honor in search
Winning an industry award can greatly impact how customers, clients, and colleagues regard your brand. Showcase your achievements and celebrate your professional excellence by entering The Search En...
5 alternatives to the missing Page Timings report in GA4
Page load speed, among other Core Web Vitals, is a known Google organic ranking factor. While we have the PageSpeed Insights tool, it unfortunately only works on one page at a time.
The Page Tim...
7 ways to elevate your responsive search ads
While Google’s responsive search ads (RSAs) have come a long way from the simple text ads of the past, there are still plenty of opportunities to optimize and take your PPC performance to new heigh...
How to set and manage PPC expectations for teams and stakeholders
Have you ever been in a situation where not everyone was on the same page?
It happens often in the workplace and usually is caused by different expectations among stakeholders.
Here are some wa...