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How US Retail Giant Kroger Is Using AI And Robots To Prepare For The 4th Industrial Revolution
Traditional grocery retailers are trying to develop omnichannel approaches to stay viable for the 4th industrial revolution. Kroger, one of America's largest grocers, is making a significant commitmen...

New Technology May Help Airlines Cut Pricey Fuel Consumption And Meet Environmental Regulations
With jet fuel prices 50 percent higher than last year, airlines are testing new technology that would continually optimize flight plans for maximum fuel efficiency. Based on big data analytics, the ne...

Digiday Research: Publishers spend little on advertising their own products
Key takeaways: Only 16 percent of publishers dedicate more than a quarter of their marketing budget to promoting their own products. Forty-seven percent of publishers don’t spend anything to advert...

BuzzFeed ditches native, goes all programmatic with BuzzFeed News
BuzzFeed has been on a mission to diversify away from direct-sold advertising. And nowhere is that more evident than on its new BuzzFeed News site. On Tuesday, the venture-backed publisher launched a ...

‘At the top nothing seems to change’: Confessions of a mid-level agency exec
Office politics plague the advertising industry. At the big agencies, those not at the top find themselves frustrated with hiring problems, lack of promotions and overall pressure. In the latest insta...

With $40m in backing, Brat is trying to recreate TV for teens — on YouTube
“Chicken Girls: The Movie” is a 70-minute feature film on YouTube about a group of high school girls banding together to save their school dance. With original songs and dance numbers, it holds a ...

Agencies turn to WeWork for cost savings and cultural perks
When digital marketing agency Jellyfish began thinking about opening a second New York office this coming November, it chose a WeWork space in Chelsea. There, it could pay only for the space it needs,...

How football site Goal has weathered Facebook’s changes
U.K.-football site Goal has been steadily reducing its reliance on Facebook to reach audiences. The inflated traffic highs that come with the World Cup this summer has let the Perform-owned publisher ...

WhatsApp will drastically limit forwarding across the globe to stop the spread of fake news, following violence in India and Myanmar
The social messaging service has been blamed for its role in spreading dangerous and inaccurate information. Faceb...

7 Tips for Securing Your Membership Site
Securing your membership website not only protects your sensitive information but also that of your members. A secure si...

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