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Google has formally promised EU regulators that it won't use future Fitbit data for advertising, boosting chances for approval of the pending merger (GOOG, FIT)
Google has pledged to not use Fitbit user data for ad-targeting purposes, Google has confirmed to Business Insider. Google had already said as much when its plans to acquire Fitbit were announced, b...
The 19 advertising execs who wield the most power and sway over Facebook
Facebook's relationship with advertisers is on shaky ground with more than 1,000 advertisers boycotting the company over its treatment of hate speech in the aftermath of George Floyd's killing. Whil...
8 Actionable Takeaways for Small Businesses to Implement After Crisis
As more countries begin adjusting to the new normal, it's time to rise up to the challenge by building a future-proof business that can withstand any given crisis. The way we do business will not be ...
Advertisers Seek Digital Flexibility from Linear TV: WarnerMedia’s Joe Hogan
The growing popularity of digital video is pushing linear TV platforms to innovate by offering greater flexibility to advertisers. That transformation is especially vital as the coronavirus pandemic a...
Connected TV Advertising Summit Goes Virtual - Complimentary Sign Up Now
With the Covid-19 pandemic ongoing, this year the Connected TV Advertising Summit will be a virtual event, on the afternoons of September 21st and 22nd. Registration is complimentary and one lucky a...
Mediaocean Buys 4C Insights in $150 Million Deal
Mediaocean, the New York-based firm, best know a software platform to manage linear advertising, has made a major move into the area of audience analytics and planning with the acquisition of Chicago-...
SiriusXM buys Stitcher for $325 million, steps up its march into podcasts
Less than a month after picking up Simplecast for its podcast distribution and analytics tools, SiriusXM today is announcing an even bigger acquisition to raise its game in the realm of streamed spok...
Mediaocean To Acquire 4C, Create 'Modern System-of-Record For Omnichannel Advertising'
https://www.mediapost.com/publications/article/353568/mediaocean-to-acquire-4c-create-modern-system-of.html...
With Peacock’s National Rollout, NBCU Creates ‘the Future of Advertising’
https://www.adweek.com/tv-video/nbcu-peacocks-streaming-service-future-of-advertising/...
We tabulated Jeffrey Epstein's notorious little black book, making its entries searchable for the first time
Hello everyone! Welcome to this weekly roundup of Business Insider stories from executive editor Matt Turner. Please subscribe to Business Insider here to get this newsletter in your inbox every Su...
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