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NFTs and Big Brands: Exploring new possibilities
The surge in popularity of NFTs, which are unique digital tokens that cannot be replicated, has recently captured the attention of notable corporations. Big names such as Marvel (a subsidiary of Disne...

Twitter Briefly Pretended To Take A Stand Against Hate, But Then Elon Admitted It Was All A Mistake (Or A Marketing Campaign?)
Back when I wrote the blog post detailing the basic content moderation learning curve speedrun, I actually thought that, like most sites that go through it, Elon might actually learn from it. Yet, it ...

Electric Capital appoints two new general partners
Crypto venture investment firm Electric Capital appointed two new general partners. The firm — which has backed a wide range of crypto projects and companies, including dYdX, Kraken, and Bitwise —...

Experience Is Everything: FreeWheel’s Loria On Delighting Streaming TV Viewers
As consumer adoption of free ad-supported television (FAST) channels rises at a meteoric pace, it is crucial for industry stakeholders to ensure a uniform quality advertising experience across the div...

Web3 Weekly Insight: Beijing Releases White Paper to Promote Web3 Development, and many more —…
Web3 Weekly Insight: Beijing Releases White Paper to Promote Web3 Development, and many more — June 02, 2023TL;DRBeijing Releases White Paper to Promote Web3 InnovationNike Launches First NFT S...

Paid Sponsorships: Build a Better Negotiating Table
“The absolute lowest price I can go is …” If that’s your best negotiating phrase for paid sponsorships, Justin Moore of Creator Wizard shared better advice at Creator Economy Expo. And if y...

Silvergate agrees with Fed deadline for wind-down plan of crypto-friendly bank
Silvergate Bank has agreed with a Federal Reserve order to file a self-liquidation plan with California financial regulators within 10 days. The Federal Reserve's Board of Governors announced the orde...

What the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV rating...

Why defining ‘premium’ experiences is essential for advertisers (and gamers)
Melinda L. Spence, head of global advertising insights, Activision Blizzard Media Players have high standards when it comes to the games they play and the media they consume — and with good reaso...

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