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Digiday Research: Publishers spend little on advertising their own products
Key takeaways: Only 16 percent of publishers dedicate more than a quarter of their marketing budget to promoting their own products. Forty-seven percent of publishers don’t spend anything to advert...

BuzzFeed ditches native, goes all programmatic with BuzzFeed News
BuzzFeed has been on a mission to diversify away from direct-sold advertising. And nowhere is that more evident than on its new BuzzFeed News site. On Tuesday, the venture-backed publisher launched a ...

‘At the top nothing seems to change’: Confessions of a mid-level agency exec
Office politics plague the advertising industry. At the big agencies, those not at the top find themselves frustrated with hiring problems, lack of promotions and overall pressure. In the latest insta...

Agencies turn to WeWork for cost savings and cultural perks
When digital marketing agency Jellyfish began thinking about opening a second New York office this coming November, it chose a WeWork space in Chelsea. There, it could pay only for the space it needs,...

Celebrated Wall Street stock picker Mark Mahaney offers his best tech investing advice: When a company name becomes a verb, it's time to buy (GOOG, GOOGL, TWTR)
One of the most accurate stock pickers on Wall Street recently shared his list of tips on how to spot winners and losers. While many investors are focused on young companies before they boom, he off...

LiveRamp is one of Silicon Valley's most undervalued companies—and insiders think there could be a 'food fight' by potential acquirers (ACXM)
Tech and advertising types alike are dying to know what will become of LiveRamp, a marketing tech business that recently parted ways with fellow portfolio companies under Acxiom. Some insiders thi...

Walmart acquiring Shopify is no longer a laughable idea
Sujay Seetharaman Contributor Share on Twitter Sujay Seetharaman is a Customer Success Manager and a Market Analyst at eCommerce market intelligence fi...

Google has been stealthily working on a successor to Android, and engineers reportedly want to start rolling it out within three years
Google has been quietly working for years on a replacement for Android, the operating system that powers three quarters of the world's smartphones. Engineers who work on the new software, called Fuc...

Facebook CEO Mark Zuckerberg reportedly called Trump to congratulate him after the 2016 election (FB)
Mark Zuckerberg called Donald Trump to congratulate him on his shock 2016 election victory. That's according to a new report from BuzzFeed News, which also says Facebook internally views the Trump c...

BuzzFeed loses another entertainment exec to Facebook
Another higher-up is leaving BuzzFeed. Michelle Kempner is exiting the company after four years, where she played a big part in its entertainment business. The company doesn’t plan to replace her. �...

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