Online Advertising

RSS Feed

AI changed the tools, now it’s changing the work
Generative and agentic AI has done more to reshape markets in two years than the entire previous decade of digital transformation. Companies are rethinking not just their processes, but their very bus...

Amazon force-upgrades Prime members to Alexa+
Amazon has begun automatically upgrading Prime members to Alexa Plus without an opt-in option, as reported by users on the r/alexa subreddit over the past few weeks. Users receive device notifications...

Future of TV Briefing: Brands are spending more to advertise creators’ content, making usage rights a focal point
This week’s Future of TV Briefing looks at what brands spending more money to promote creators’ content means for creator compensation models. Pay to play Netflix’s live programming produ...

Penske Media Sues Google, Alleging Illegal Manipulation of Ad Market
Penske Media, the publisher of Rolling Stone and other entertainment brands, sued Google on Tuesday, alleging that Penske and its subsidiary SheMedia have lost money as a result of what a federal judg...

Between Assistance and Influence in AI-Driven Digital Platforms
The post Between Assistance and Influence in AI-Driven Digital Platforms appeared first on Coinpedia Fintech News It’s logical to expect developments in algorithmic personalization to influence use...

Microsoft Turns Retail Into an AI Agent Test Bed
With CES wrapping last week and the National Retail Federation event kicking off Monday (Jan. 12) there’s been a renewed focus on The Prompt Economy’s intersection with retail. If there’s a them...

Mid-Tier Retailers Caught Between Amazon and Walmart
For decades, the retail industry was organized around a familiar axis: price versus experience, scale versus specialization, mass versus premium. That framework is no longer sufficient. Fin...

‘More focused on advertising than ever before’: Nearly all of X’s top 100 advertisers returned, ads boss claims
More than three years after advertisers bolted in protest of Elon Musk’s turbulent takeover, nearly all of the top 100 are once again buying ads on the platform now known as X. According to forme...

Google Aims at Merchants With Open-Source Universal Agentic Protocol
Google’s Universal Commerce Protocol marks a shift in how the company wants transactions to happen online. Instead of sending users from search results to merchant websites, Google is beginning to e...

Kroger, Papa Johns Test Gemini AI Agents for Retail
Google Cloud introduced Gemini Enterprise for Customer Experience, a platform designed to help retailers deploy artificial intelligence (AI) agents that can support shopping, ordering and customer ser...

January

S	M	T	W	T	F	S
				1	2	3
4	5	6	7	8	9	10
11	12	13	14	15	16	17
18	19	20	21	22	23	24
25	26	27	28	29	30	31

B&T Television

Online Advertising

January