Best e-readers for digital-book lovers
Folks used to think that e-readers would relegate traditional paper books to the scrapyard of the past and destroy the publishing industry as we knew it. But, in the time since the first Kindle e-read...
Brand safety and viewability tags slow publisher sites
Visitors want fast websites, but advertisers want brand safety and viewable ads. In the end, ad concerns often end up winning at the expense of the user experience.
According to data ad tech consultan...
The programmatic forecast: Curation takes hold
In the first article of this series, the state of programmatic, we asked representatives from brands, agencies and technology providers about the early days of programmatic technology, as well as its ...
The pivot from traffic to audience: How early adopters lead change
By Gil Bar-Tur, CEO of PubPlus
Across every industry, data is changing the way we work — and the publishing industry is no exception. Audience data, such as user engagement and visit value, has inva...
