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Google’s March 2024 core update will hands down be one of the most talked-about SEO topics of the year, if not the last few years.
There’s so much around the update, from its length to the death of the helpful content update (HCU) to all of the quality issues on the SERP (talking about you, Reddit).
There is going to be a lot said about this update. Here are a few things I wanted to...
Google expanded Performance Max to help merchants drive sales directly through online marketplaces, such as Amazon.
The big picture. Performance Max for Marketplaces allows sellers to create Google ad campaigns that send traffic to their product listings on third-party ecommerce platforms, without needing a website or Merchant Center account.
Why we care. For marketers with established...
Google’s local search results have been shifting quite a bit since the start of 2024. As with the rise of Reddit and other forums, Google is trying to serve users more relevant and relatable content – and in the local space, that means showing users more localized content.
Specifically, we have seen a major shift in the pages Google shows for searches they think have a local intent. We are...
There seems to be this new “thing” emerging online. I’m not sure whether you’d call it work shaming or effort shaming, but people are being called out for wanting to work more.
Don’t get me wrong – burnout is real. No one wants to see anyone get to that stage.
But there is a real difference between working because you have to and working because you enjoy your work.
Passion vs....
Google and the Department of Justice are presenting their closing arguments today and tomorrow in the government’s landmark antitrust case against the company that owns a global search monopoly.
Rewind. The 10-week, high-stakes legal battle probed the business practices of Googe Search last fall.
Catch up on all the issues at play in U.S. vs. Google antitrust trial: Everything you need...
HouseFresh, a small, independent product review website that called out Google after being consistently outranked by larger publishers – has lost 91% of its Google traffic following the March 2024 core update.
In a new blog post, HouseFresh has virtually disappeared from Google Search results. Now what?, Gisele Navarro highlighted ongoing issues with Google’s product search results favoring “...
Google introduced new restrictions on deep fake sexual content for Shopping ads. Google also updated its general content policy prohibiting promoting synthetic content that has been altered or generated to be sexually explicit or contain nudity
Why we care. Google will issue a warning to advertisers if they violate this policy. Continued violations could result in an account suspension....
The Inspect feature on Chrome (also called “inspect element”) lets you check under the hood of any page or website. You can use it to diagnose problems, test changes on your site and even spy on your competitors.
Right-click on any page and scroll down to Inspect to see the code with which the site is built.
You’ll see the page on the left window and different tabs on the right with all...
When I audit the Google Ads programs of new and prospective clients, I still find some without a YouTube advertising component. This is surprising, given YouTube’s continued growth in popularity.
We can look at YouTube ad revenue to measure the platform’s dominance. In 2023, YouTube’s global advertising revenues rose to $31.51 billion, up by almost 8% from the previous fiscal period – an...
Statcounter has updated its search engine market share stats for April – and the results are shocking. If they’re true. I’m doubtful – but hoping Statcounter will confirm whether these numbers are indeed accurate.
Update May 3. Statcounter has added a pop-up to its chart with this message:
“We are reviewing the search data for April 2024”
By the numbers. Google’s U.S. search...