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TikTok is testing a new 60-minute video upload limit, which could unlock new content possibilities for brands, marketers and content creators.
Why we care. TikTok is already a powerful discovery engine, but the ability to upload 60-minute videos opens up TikTok’s potential as a platform to host long-form branded video content – rather than breaking up videos into multiple parts.
Why TikTok...
As the traditional search box becomes obsolete and the vast majority of searches shift to the extreme long tail, SEO will invariably evolve in the future.
It’s actually not such a bold prediction if you have been in the search space for a while. Data has shown time and time again that searchers don’t want to “search” but “find.” AI will finally make that happen, which is why every major tech...
Another Google Analytics 4 migration project deadline is fast approaching, and this deadline is hard set. On July 1, Google will delete all historical data from Universal Analytics properties. This deadline also affects Analytics 360 customers.
With little more than a month until the deadline, if you have not done so by now, your organization needs to prioritize archiving your historical data...
Google has added two new crawlers to the Googlebot family of web crawlers:
GoogleOther-Image
GoogleOther-Video
Google said these two new crawlers are versions of GoogleOther optimized for fetching image and video bytes. GoogleOther was added in April 2023 to be used internally by Google teams to crawl the public web and free up some resources for the main Googlebot crawlers....
With rising data restrictions, Snapchat says “Execution, Experimentation and Evaluation” are the key pillars marketers need to focus on to ensure strategic measurement evolves with the times.
Why we care. While Google keeps delaying deprecating third-party cookies, it will happen. So it’s important for advertisers to maintain accurate campaign insights and revenue accountability to conduct...
I don’t know for a fact that people are searching less on Google. I just know it’s true.
During Google I/O, Alphabet/Google CEO Sundar Pichai told us AI Overviews have resulted in an “increase in Search usage.” Pichai said the same thing during Alphabet’s Q1 2024 earnings call.
But if that’s the case – doesn’t that mean AI Overviews, or the artist formerly known as Search Generative...
Netflix’s ad-supported tier is rapidly gaining traction, reaching 40 million monthly users globally, the streamer announced at its 2024 Upfront presentation.
The paid ad offering, initially seen as a risky move, has quickly become a hit for Netflix as it seeks new revenue streams amid intensifying streaming competition.
Why we care. Netflix’s platform offers advertisers a large and...
B2B advertising, with its long sales cycles and relatively thin data density, has never been easy. And the tracking upheaval from cookies disappearing is about to make it harder.
That means that some of the pervasive flaws I’ve seen in inheriting B2B lead gen accounts over the years are about to produce even shakier results.
Even without talking about cookies and alternative measurement...
A site migration can feel like packing up your entire house and moving across the country. There’s much to keep track of, and you don’t want to lose any valuable possessions (or, in this case, SEO progress) along the way.
When done right, a site migration is a chance to improve site performance, enhance user experience and boost search presence.
However, with countless moving parts and...
If you run a local business and find that your Google Business Profile has been suspended, it can have a devastating effect on your business.
Your phone may stop ringing. Customers may stop coming to your location. The loss of revenue is real.
Your first instinct may be to panic and just go through the motions of filling out the Appeals tool without thinking too much about the...