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Google Search now has made it harder to find the number of search results for a search query. Instead of it being displayed under the search bar, at the top of the search results, now you need to click on the “tools” button to reveal the results count number.
What it looks like. Here is a screenshot of the top of the search results page...
See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets.
At a glance
Massive traffic increase: Organic clicks rose from 37,000 to 210,000 per month by targeting high-search commercial keywords.
Top Google rankings: Secured top three positions for competitive...
Google has started its enforcement of the new site reputation abuse policy by deranking or deindexing portions of websites from the Google Search index. This seems to have launched in the past hour or so, where sites as large as CNN, USA Today, Fortune, and LA Times are seeing their coupon directories no longer ranking for coupon-related keyword phrases.
We were expecting the enforcement to...
How does anyone document the amazing force for good that was Mark Irvine in a way that captures all that he was and all that he did for everyone?
Mark would often call me his unpaid PR team, but what he didn’t realize is that he “paid” for it with his warmth, kindness and wit.
When I was asked to write this…I was stuck. It was so easy to talk about how amazing Mark was when he was...
Google manipulated ad auctions and inflated costs to increase revenue, harming advertisers, the Department of Justice argued last week in the U.S. vs. Google antitrust trial.
What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument.
Google’s monopoly power
This was defined by the DOJ as “the power to control...
Google may do away with the disavow link tool within Google Search Console in the future. John Mueller, a Senior Search Analyst at Google, said on X, “At some point, I’m sure we’ll remove it,” referring to the disavow link tool.
What Google said. John Mueller responded to questions about the disavow tool, suggesting again that most sites do not need to use the feature. Here are those posts...
If you’ve been investing in SEO for some time and are considering a web redesign or re-platform project, consult with an SEO familiar with site migrations early on in your project.
Just last year my agency partnered with a company in the fertility medicine space that lost an estimated $200,000 in revenue after their organic visibility all but vanished after a website redesign. This could...
A PPC professional’s job goes beyond just launching paid search campaigns.
An equally important task is optimizing and scaling those campaigns for maximum effectiveness and impact.
This requires diving deep into the performance data to uncover valuable insights that can inform optimization strategies.
The data from your paid search campaigns contains a wealth of insights waiting to be...
Statcounter has revised data indicating that Google took a massive hit to its search market share in April while Microsoft Bing and Yahoo made ludicrous gains.
Inaccurate data. For U.S. search market share in April, here’s what Statcounter was showing just a few days ago:
Google fell to 77.52%, down from 86.94% in March and down from 88.88% year-over-year (YoY).
Microsoft Bing grew to...
Google took center stage at the IAB NewFronts in New York City, pitching advertisers on their evolving streaming ad offerings.
The big idea: With streaming continuing to fragment audiences across various platforms and services, ad giants are competing to offer marketers unified solutions for reaching those viewers.
Why we care: This new means of doing programmatic will allow advertisers to...