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More options are available for visually immersive ad formats to drive consumer demand and conversions across its YouTube, Discover and Gmail properties, Google announced today at Google Marketing Live 2024.
Driving the news. Key updates include:
Expansion of Demand Gen video ad campaigns to reach up to 3 billion users monthly across YouTube, Discover and Gmail inboxes.
Launch of new...
Google has fully rolled out its Ads Data Manager tool to help advertisers easily centralize and activate their first-party data for more effective AI-powered campaigns.
What’s new. Ads Data Manager allows businesses to bring together disparate first-party data sources (e.g., conversions, email lists, surveys) into a single unified analytics hub.
Why we care. Despite the delay of third-...
A new AI-driven ad experience aimed at boosting consumer confidence for online purchases and assisting with complex shopping decisions was unveiled today at Google Marketing Live 2024.
What’s new. AI-powered ad types for an immersive experience:
Video-powered Search Ads: Retailers can now integrate short-form product videos into their ads. These can be brand-created or sourced from...
Ads are coming to AI Overviews, Google announced today at Google Marketing Live 2024.
What’s new. Google is testing the inclusion of Search and Shopping ads inside the AI Overviews boxes that can appear atop search results for complex queries.
How it works. When an ad is deemed relevant to both the search query and the AI Overviews, it will surface within that overview in a “sponsored”...
New shopping features aimed at helping merchants better showcase their brands and create visual content using AI technology are now available, Google announced today at Google Marketing Live 2024.
The big picture. More than 40% of Google shopping searches mention specific brands or retailers, per internal Google data, signaling shoppers rely heavily on brand reputation and imagery when making...
The convergence of big data and artificial intelligence (AI) is setting the stage for revolutionary changes in how brands engage with consumers. Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements.
Print, television, direct mail, telemarketing — these all have their place in brand marketing, but...
It’s the ideal SEO scenario: you rank for that keyword you promised everyone you would get in the top 10 this quarter and it’s driving traffic and growth for the business.
You did it.
Time to go have a beer and cash those sweet SEO checks. Right?
No.
You never win SEO.
This is both good (job stability) and bad (mental health).
But if you stay on top of your game, you can...
Google is rolling out upgrades to Google Lens and Circle to Search, adding more links, knowledge panel information and even the new AI Overviews to the search results generated by Lens and Circle to Search. “We’ve been expanding the type of results you can get with Lens...
We’re in a disruptive moment, according to Alphabet and Google CEO Sundar Pichai. Although he is optimistic that Google AI Overviews and Search will drive more traffic and engagement, that is zero comfort for the many content creators who have seen their websites obliterated by Google in recent months.
In a new interview, Pichai discussed concerns about Google hurting websites and businesses...
Since its inception in 2015, the Search Engine Land Awards have recognized exceptional marketers on an annual basis — showcasing outstanding work, providing well-earned exposure in coverage and interviews, and bestowing upon them the highest honor in search.
But the road between deciding to begin an application and winning the award can be a long one. Although the 2024 submission process...