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This week’s Media Briefing looks at the influx of GEO vendors promising publishers and brands better visibility in AI search — and why some in the industry are skeptical.
The GEO gold rush
Yahoo sells Engadget, AP says AI in newsroom is inevitable, and more.
Inside the GEO cottage industry
The race to show up in AI-generated summaries has sparked a new vendor boom — and not everyone...
Using large language models for ranking is a future bet, not a current reality at Meta.
The company’s CFO Susan Li made the admission at the Morgan Stanley Technology, Media and Telecommunications conference in San Francisco on Wednesday (March 4). In an industry where execs routinely overstate how far along their AI transformation actually is, Li’s candor was notable.
Meta runs one of the...
The legacy agency model, long overdue for a reckoning, is finally being rebuilt from the ground up — with creators at the center.
The old agency model — brokering deals, manually sourcing talent and running slow, service-heavy operations that treated creators like traditional talent — came of age in a fragmented market. But that model is giving way to something faster, more scalable, and built...
CFOs are demanding more from marketing — and not in the usual way. The familiar playbook of squeezing costs and investing in performance spend is still in motion, driven by an uncertain economy and an unpredictable geopolitical backdrop. But CFOs now are asking harder questions driven by a better grasp of how marketing actually works, and a sharper instinct for where it doesn’t.
For example,...
This story was originally published on sister site, Modern Retail.
Dame is refunding customers who paid its “Trump Tariff Surcharge” last year, becoming one of the first brands to proactively return money tied to President Donald Trump’s now-invalidated tariffs.
The sexual wellness company began adding a visible $5 line-item fee at checkout in 2025 as the Trump administration’s trade war...
This week’s Future of TV Briefing breaks down Paramount’s and Warner Bros. Discovery’s ad tech stacks now that the companies seem set (finally) to combine.
Streaming stacks
Netflix’s exit, WBD’s town hall, CNN’s future and more
Streaming stacks
Paramount plans to combine its and Warner Bros. Discovery’s streaming services after Paramount+’s owner completes its acquisition of HBO Max...
Omnicom leadership has taken its share of lumps since closing on the acquisition of Interpublic Group at the end of 2025. But it didn’t stop Ralph Pardo, CEO of Omnicom Media North America, from speaking at Digiday’s spring Media Buying Summit, which is wrapping up today in Nashville.
Although careful with his choice of words in describing Omnicom’s integration of the IPG agencies and assets (...
Meta quietly made an unusual addition to its Ads Manager toolset last month, by incorporating an AI agent tool called Manus.
It’s intended to help plan and execute ad campaigns on Facebook and Instagram — and offers a concrete example of how the company is attempting to realize founder Mark Zuckerberg’s ambition to subsume all ad buying and planning by the end of the year.
For some, the...
As marketing agencies embed generative AI applications into their work, they’re adapting their pricing models to account for the cost of AI tokens.
Generative AI prompts and responses don’t come for free. LLM developers like OpenAI use tokens as a means of metering AI compute; the text you type into a prompt and the output generated by a model are counted. The more tokens processed, the more...
This story was originally published on sister site, Modern Retail.
A couple of weeks ago, Scott Tannen, the CEO of home goods brand Boll...