Media Briefing: As AI search grows, a cottage industry of GEO vendors is booming

This week’s Media Briefing looks at the influx of GEO vendors promising publishers and brands better visibility in AI search — and why some in the industry are skeptical.

• The GEO gold rush
• Yahoo sells Engadget, AP says AI in newsroom is inevitable, and more.

The race to show up in AI-generated summaries has sparked a new vendor boom — and not everyone is convinced it’s legit.

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