The Business & Technology Network
Helping Business Interpret and Use Technology
Home
Newswire > Digiday > Digiday
Digiday
«  

April

  »
S M T W T F S
 
 
1
 
2
 
3
 
4
 
5
 
6
 
7
 
8
 
9
 
10
 
11
 
12
 
13
 
14
 
15
 
16
 
17
 
18
 
19
 
20
 
21
 
22
 
23
 
24
 
25
 
26
 
27
 
28
 
29
 
30
 
 
 
 

Digiday

Digital Content, Digital Advertising, Digital Marketing
Tariff saga creates a meme war on social media, making it difficult for brands to ‘control the message’
As the trade war escalates, narratives about how brands’ goods are made, the factories that produce them and whether they’re worth the price are unfolding across social media. Call it the trade wa...
How Hyundai’s CMO is navigating upfront marketplace uncertainty and rapid-response tariff ads
Tasked with steering their brands down a winding and slippery road, automotive marketers are prioritizing flexibility and speed. To capture consumers buying cars ahead of an anticipated price hit from...
How kid-rearing tips are helping Willa Bennett reignite legacy media brands
This story was first published by Digiday sibling WorkLife After scooping up a shelfful of journalistic honors at Zalando’s online fashion and lifestyle publication Highsnobiety (four National Ma...
When it comes to ads, Apple isn’t playing coy anymore
For years, Apple has played the role of the bystander in advertising — wealthy, capable and largely disinterested. It had the reach, the hardware, the data, the closed loop ecosystem, it had everyt...
Ad Tech Briefing: Google is ruled as a monopolist for the second time in a year, but what now?
Google has been ruled a monopolist for the second time within a year, but now the industry is asking how long will it have to wait for an actual outcome, and what measures are necessary to make any re...
How Google took control over online advertising, according to those who watched it happen
U.S. Judge Leonie Brinkema just called it: Google broke the law to cement its monopoly over online advertising. Four weeks in September laid bare exactly how it did it. But if you missed the courtroom...
Judge rules against Google in ad tech antitrust case
This is a developing story and will be updated throughout the day. Google has been found guilty of antitrust violations in two of the three alleged markets, following a long-awaited ruling in its a...
The state of audience data monetization: Evolving strategies for identity, privacy and revenue
This State of the Industry report, sponsored by Optable, examines how publishers and media owners are enhancing data monetization strategies while navigating privacy regulations, advancing targeting c...
Amid tariff upheaval, marketers look to AI solutions to eke out creative gains
With brand budgets under pressure, marketers are reaching for every lever they can pull to make their campaigns more efficient. One area that’s often overlooked? The creative itself. Creative ...
​​Digiday+ Research Briefing: A look at the potential of Gen X and baby boomer influencers
In Digiday+ Research’s end-of-year survey in 2024, we learned that marketers expect to grow their investments in influencer marketing in 2025 compared with 2024. Of marketer respondents, 57% said th...
Newswire > Digiday > Digiday

All Rights Reserved. Copyright , Central Coast Communications, Inc.