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Digiday+ Research: The marketer’s guide to AI applications, agentic AI, AI search and GEO/AEO in 2026
01 Introduction Entering 2026, AI tools that were considered cutting edge only a year ago are now embedded across workflows for brands and agencies. Marketers are using AI to support work functi...

Future of TV Briefing: 5 ripple effects that will shape the future of TV in 2026
This week’s Future of TV Briefing looks at the trends and developments that will shape the TV, streaming and digital video industry in 2026. The future of the future of TV Google’s AI-power...

Omnicom Media tackles frequency issues in TV via partnerships with Amazon and Roku
We’ve all had the negative experience of seeing the same ad repeat over and over again in either a linear or streaming show. Its effect can leave the viewer promising to never purchase that product ...

OpenAI’s countdown: monetization, ads, and a Google-shaped threat
OpenAI’s executives are already debating whether to make the pilgrimage to Cannes Lions this year — a fitting metaphor for the company’s broader ambitions. The festival is where the ad industry ...

Crisis, culture and costs: The new reality of the modern CMO
Gone are the days of the CMO as just brand storytellers. Today, marketers are on the hook for risk, revenue and cultural fallout and the CMO role is being rewritten to require tech prowess, politic...

Why context is the differentiator that turns reactive automation into predictive intelligence
Matthew Griffiths, svp of technology, Audigent, a part of ExperianMarketers have long pursued personalization as the path to relevance. Yet even the most sophisticated targeting often misses the momen...

Why publishers are building their own creator networks
This time, the pivot to video hits differently. News publishers have been here before, chasing the promise of video, shifting strategies to appease the algorithm gods, hoping to reinvent themselves...

At CES, Omnicom Media says Walmart purchase insights help it make better use of Meta’s influencer followers
If you’ve been living under a rock, you might not know how pervasive influencers have become to marketers and agencies looking to sell products or services. At Omnicom Media, there’s an effort to ...

Ad Tech Briefing: CES marks the opening of digital advertising’s (likely) year of consolidation
Historically, the Consumer Electronics Show was the January kick-off event where media buyers could eye the hardware onto which they could festoon their clients’ wares. Manufacturers of household go...

‘The year where the dust settles’: Digiday editors share 2026 predictions
Subscribe: Apple Podcasts • Spotify If 2025 was the year of loose ends, expect 2026 to be the year where the dust settles, at least that’s what Digiday managing editor Sara Jerde is predi...