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The ad spending numbers for 2026 looked good until the war in the Middle East made them provisional.
Not because they were optimistic or vacuous about ad spending this year but because they were built on assumptions about a world that existed two weeks ago – one where the biggest variables were tariffs, AI and the schedule of marquee sporting events.
Madison and Wall’s latest update has...
Wars don’t pause for marketing plans but they do rewrite them. The world, for better or worse, keeps spending.
That much has been clear from conversations with ad execs since the U.S. and Israel attacked Iran. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
This story was first published by Digiday sibling Glossy.
Sephora is gearing up for another sports partnership. On Wednesday, the LVMH-owned beauty giant announced a multi-year partnership with F1 Academy, the women’s racing championship founded by Formula One Group.
As the official beauty retail partner of the series, the beauty giant will appear on a dedicated Sephora-branded car driven...
The story was first published by Digiday sibling Modern Retail.
Brands are chasing after a traditional, but powerful tool in the age of AI-powered search engines: customer reviews.
Platforms like ChatGPT and Perplexity are reshaping how customers discover products online — and data shows they’re making recommendations based on everything from key search terms to user feedback.Continue...
As top creators turn into celebrities commanding six-figure brand deals, a growing middle tier of creators is building sustainable businesses.
These creators — often niche experts, educators, or hobbyists turned entrepreneurs — are monetizing audiences through a mix of newsletters, courses, digital products and smaller sponsorships.
They represent the “everyday” creator, earning revenue...
The traditional campaign production model is becoming obsolete as the incessant need for short-form content grows and as companies look to generative AI to fill the gaps.
Marketers have latched onto promises that AI technology will cut down on production time, cut costs and help scale operations. Every agency, production company and holdco has an AI story to meet demand. Seemingly, the next...
Nick Norwitz graduated from Harvard Medical School last May. By January, he had already grown his paying Substack subscribers nearly 500 percent, taking the total to 5,200, while registered readers jumped 362 percent to 42,000.
Last March, he was approached for representation by creator management company Underscore Talent, which signed him into their Shorthand Studios content services to...
This story was first published by Digiday sibling Modern Retail
In the early days of the internet, owning a domain like Furniture.com was the digital equivalent of beachfront property. If shoppers were looking for a couch online, there was a good chance they would start by typing “furniture.com.”
Two decades later, that shopper may instead ask a chatbot where to buy a sofa, leaving...
This week’s Media Briefing dives into Axel Springer’s acquisition of The Telegraph, breaking down what assets are more valuable and how it positions the publisher for growth in the U.S. and the AI era.
Layoffs at social-first publisher LADbible as it pivots to IP-growth strategy.
GEO versus SEO: Here are the misconceptions.
The resilience of the Telegraph’s subscription business...
Artificial intelligence has a trust problem and companies — particularly those like Amazon, Microsoft, OpenAI and others — are facing an uphill battle trying to solve it. Amazon made more deliberate efforts late last month to better manage the narrative.
The company hosted its first “editorial exchange” event in Seattle late last month, where it pitched journalists, including Digiday, as well...