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TikTok has officially closed its long-anticipated deal with the U.S., aiming to address government concerns with data security and content moderation. But for many creators, the closure does little to alleviate ongoing frustrations with the platform’s algorithm shifts and moderation policies, which, three creators told Digiday, have caused engagement and earnings to fluctuate unpredictably.
On...
This story was first published by Digiday sibling Modern Retail.
Once a favorite of millennials, Pacsun is finding fresh ways to keep its finger on the pulse of Gen Z’s tastes.
Over the last four months, Pacsun has developed tools and tweaked campaigns based on feedback from teenagers and twenty-somethings. In September, it formed its first Youth Advisory Council, a group of actors and...
After more than a year in limbo, TikTok can finally put the threats of a U.S. ban to bed, now that the deal between the American and Chinese governments has officially been ratified.
On Jan. 22, TikTok officially confirmed its U.S. ownership: TikTok USDS Joint Venture LLC, marking the end to the will-it-won’t-it talk of a ban that overshadowed much of the last year.
The clarity is real but...
Retail media now sits inside Diageo’s broader marketing mix, not downstream from it.
That shift is most visible in how the advertiser works with retailers, particularly British supermarket chain Tesco.
Once treated largely as a place to activate trade promotions after a campaign was already live, Tesco’s retail media now plays a more expansive role. It has become a full-funnel media and...
Ads Context Protocol, or “AdCP,” launched a little more than 100 days ago to much fanfare, great excitement, and high praise, while also prompting notable approbrium. Digiday attempted to gauge market engagement after the dust had settled, and backers have started to put in the hard yards.
First, it’s worth a recap of what exactly AdCP is — for some, it’s an open-source bridge between today’s...
If you can’t beat ’em sometimes you have to hire ’em away. That’s the approach CourtAvenue took when coming up against Stagwell in some of the pitches it didn’t win.
The independent multi-pronged agency run by ex-WPP execs Dan Khabie, Kenny Tomlin and Michael Stich, hired Robyn Freye to be CourtAvenue’s first president and chief growth officer. Most recently Freye was Stagwell’s chief growth...
This story was first published by Digiday sibling ModernRetail
Several former Walmart leaders say they expect the big-box retailer to keep a close eye on Amazon’s proposed big-box store near Chicago.
Public documents published by the Village of Orland Park described a 225,000-square-foot Amazon store that would sell a range of products, including groceries and general merchandise. It could...
January isn’t even over, and the mood around AI has already turned sour. The optimism has curdled into something heavier — a creeping sense that whatever promise this technology once held is now being eclipsed by a darker, more unforgiving story we’re bracing ourselves to live through.
That anxiety spilled into the open this week in Davos, where Jamie Dimon, the head of JPMorgan Chase,...
Forbes has joined the fray of publishers adding prediction markets to their websites as part of a broader strategy to reduce reliance on search traffic and focus more on onsite engagement.
The publisher worked with tech startup company Axiom (Axiom founder and CEO Jeff Yam is a Forbes board member) to build its own prediction platform – ForbesPredict – which will launch in beta in February....
The disconnect between advertisers and their media agencies is certainly nothing new to the industry, despite constant efforts to get on the same page. A new report out of ID Comms indicates that things aren’t getting any more connected.
In the 2026 installment of the State of Digital Media Benchmark, the media consultancy analyzed the governance protocols of 143 major advertisers...