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This week’s Future of TV Briefing looks at Netflix’s single- and multi-year deals with advertisers that extend beyond the scope of traditional upfront commitments.
Upfront+
Nielsen’s new math, NFL’s Thanksgiving expansion and more
Upfront+
Netflix hosted a pre-upfront preview presentation at its Los Angeles studio on Tuesday for a select group of brand and agency executives. But...
This story was originally published on sister site, Modern Retail.
Grocers and C-stores are turning to digital alcohol rebates to try to boost alcohol sales and digital engagement.
In recent months, a flood of retailers have launched alcohol rebate programs, including Circle K, 7-Eleven, Speedway, Chevron/Texaco ExtraMile, Giant Eagle and EG America. Many, if not all, of such announcements...
Some creators said they have a renewed belief in controlling what products they choose to recommend their followers in the aftermath of Instagram’s Shop the Look rollout — which automatically added product tags and shopping links to posts using AI visual recognition. While some see value in having AI recommend products for consumers based on creators’ posts, most believe the feature needs some...
Meta advertisers have had a week to sit with the news that they’ll be picking up the tab for the digital service tax on the platform. So far the reaction has been unease.
Before digging into why, here’s a recap.
As of July 1, Meta is introducing what it’s calling “location fees” to pay for the current digital services tax (DST) and other similar location-based fees the company faces in...
The fast pace of trends and the maturing creator economy have created bottlenecks for brand deals. Creator commerce platform LTK wants to solve that problem by allowing brands to launch flat-fee campaigns that creators can opt in to as they see fit.
The company has just released Quick Collabs, a feature in its platform for creator marketing, called Brand Platform, that launched last November...
The Trade Desk built its dominance by being the obvious choice. It’s still the obvious choice. Just not as obviously as it used to be.
On the surface, The Trade Desk is not a company in trouble. Revenue hit $2.9 billion in 2025. Margins are at 47%. There is $1.3 billion in cash on the balance sheet.
“The complexity of the global advertising market is not a weakness for The Trade Desk,” CEO...
Advertising’s identity crisis has reached the corner office. Nobody who runs an agency wants to be called an agency anymore.
On WPP’s full-year earnings call last month, CEO Cindy Rose declared her company was “no longer a holding company.” It is now, apparently, a “trusted growth partner for clients in the era of AI.” Over at Omnicom, John Wren’s boilerplate has quietly shifted too: the...
News flash: The ad industry is entering a period of profound transition as artificial intelligence reshapes how media is created, distributed, and monetized — the problem is, it’s not really clear how that’s going to play out.
As the industry’s 2026 conference season pauses, the consensus among many attendees of gatherings such as CES or the IAB’s annual leadership meeting is likely to be that...
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It has been more than 10 years since the Association of National Advertisers published its bombshell principal media and transparency study. As of late, however, the topic has once again become the industry’s current zeitgeist.
Look no further than the recent WPP whistleblower filings that’s dominated headlines. In the filings, a former WPP exec...
Agentic media buying’s first case study is in.
Independent media agency Butler/Till has concluded the first test of a programmatic media-buying agent on a campaign for brewer Geloso Beverage Group, Digiday has learned. The experimental run successfully cut intermediary fees by over 80% and reduced CPMs while hitting industry benchmarks on fraud and inventory standards, according to the agency...