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Ad tech executives were keen to quell fears about their companies’ prospects amid the ongoing AI disruption, as Wall Street analysts peppered them with questions about declining revenue returns.
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Media Buying The Rundown: Ad tech’s performance in 2025 was overshadowed by AI concerns and Big Tech
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This story was first published by Digiday sibling ModernRetail
One of the key messages from Target as it looks to turn around its sales slump under new CEO Michael Fiddelke is that it has sharpened its focus.
At its annual meeting with investors on Tuesday in Minneapolis, executives at the company constantly emphasized the changes it is making to appeal to “busy families.” With that renewed...
OpenAI may be cosying up to ad tech vendors to get its ads business off the ground, but they’re already a means to an end – the real goal is for OpenAI to own the stack itself.
The company is currently hiring a monetization infrastructure engineer to build its ads systems from the ground up, an engineering manager to lead the team, a product designer to define what advertising looks like...
Anthropic’s war with Washington last week is winning in the public.
The $200 million it walked away from by refusing the Pentagon’s demands may turn out to be the best marketing spend in Silicon Valley for years. Its principled stand has driven a surge in users and supercharged its brand — no small feat for a company that has always bet on enterprise over the masses. What makes this all the...
If OpenAI’s latest moves indicate anything, LLMs are positioning themselves to be the go-to stop for searching and shopping. Between shopping integrations and ad product rollouts, AI chatbots could rattle retail media networks’ hold on sponsored and search ad dollars.
As user behavior shifts, so too could retail media’s value proposition.
Already, AI has upended traditional search as users...
For years, brand safety was a fear business. The pitch was simple: something terrible could appear next to your ad, and without the right protection, your brand would pay the price. It worked, because the threats were legible — a controversial news story, an offensive YouTube video, a brand caught in the wrong conversation.
AI breaks that model. The threat is no longer a discrete piece of bad...
Long-form creator shows are landing on TVs, and Spotter, a creator growth platform that provides services and capital to facilitate growth and YouTube revenue share, wants brands to follow — but ad budgets are still lagging.
Audiences spent 52 billion minutes last year watching long-form, episodic creator shows across platforms, according to data Spotter released at its showcase event in NYC...
Meta has made changes to its measurement and attribution. Ad buyers say: it’s about time.
Last week, Meta announced that it was redefining click-through attribution to enable more consistency with third-party reporting tools, and rebranding “engaged view” to “engage-through” and widening its scope, in a bid to provide visibility into the added value of uniquely social interactions.
Both...
Another Media Buying Summit is in the books, having just wrapped last Wednesday in Nashville. And while some terrific speakers took the stage, once again it’s the Town Halls that reveal some of the greatest challenges that the people doing the real work at media agencies face day to day.
Held under Chatham House rules, which enable free and open conversation under cover of anonymity, the two...
The latest round of earnings calls from the cohort of publicly listed ad tech companies concluded this week, with the results helping observers to grasp the challenges and opportunities in the sector.
The numbers filed with each company’s respective stock exchange in recent weeks, as shown in the table below, indicate an annual average revenue increase of 17.4% across the sector in 2025.*...