Digiday

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Massachusetts regulators fine Fanatics, FanDuel, BetMGM, DraftKings and Caesars $80.5K for betting violations

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Digital Content, Digital Advertising, Digital Marketing

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Some creators don’t see immediate value in Instagram’s controversial ‘Shop the Look’ AI test
Some creators said they have a renewed belief in controlling what products they choose to recommend their followers in the aftermath of Instagram’s Shop the Look rollout — which automatically adde...

Advertisers aren’t happy about picking up Meta’s European tax tab
Meta advertisers have had a week to sit with the news that they’ll be picking up the tab for the digital service tax on the platform. So far the reaction has been unease. Before digging into wh...

Why one creator commerce platform is connecting brands and creators for ‘flat-fee’ campaigns
The fast pace of trends and the maturing creator economy have created bottlenecks for brand deals. Creator commerce platform LTK wants to solve that problem by allowing brands to launch flat-fee campa...

Future of TV Briefing: How Netflix is shaking up the upfront deal model
This week’s Future of TV Briefing looks at Netflix’s single- and multi-year deals with advertisers that extend beyond the scope of traditional upfront commitments. Upfront+ Nielsen’s new ...

Retailers turn to digital rebates as alcohol sales slump
This story was originally published on sister site, Modern Retail. Grocers and C-stores are turning to digital alcohol rebates to try to boost alcohol sales and digital engagement. In recent mon...

The Trade Desk remains the dominant DSP but its advertisers are starting to shop around
The Trade Desk built its dominance by being the obvious choice. It’s still the obvious choice. Just not as obviously as it used to be. On the surface, The Trade Desk is not a company in trouble. ...

‘I’m not selling you hours’: PMG’s push beyond agencies
Advertising’s identity crisis has reached the corner office. Nobody who runs an agency wants to be called an agency anymore. On WPP’s full-year earnings call last month, CEO Cindy Rose declar...

Ad Tech Briefing: The industry is rethinking its foundations as a new world order is established
News flash: The ad industry is entering a period of profound transition as artificial intelligence reshapes how media is created, distributed, and monetized — the problem is, it’s not really clear...

After WPP reckoning: The case for and against principal media
Subscribe: Apple Podcasts • Spotify It has been more than 10 years since the Association of National Advertisers published its bombshell principal media and transparency study. As of late, ...

Butler/Till’s first agentic media buying tests cut media and supply chain costs
Agentic media buying’s first case study is in. Independent media agency Butler/Till has concluded the first test of a programmatic media-buying agent on a campaign for brewer Geloso Beverage Grou...