Future of TV Briefing: How Paramount’s and Warner Bros. Discovery’s ad tech stacks stack up

This week’s Future of TV Briefing breaks down Paramount’s and Warner Bros. Discovery’s ad tech stacks now that the companies seem set (finally) to combine.

• Streaming stacks
• Netflix’s exit, WBD’s town hall, CNN’s future and more

Paramount plans to combine its and Warner Bros. Discovery’s streaming services after Paramount+’s owner completes its acquisition of HBO Max’s parent. But what about the companies’ other technologies? By that, I mean their respective ad tech stacks.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.