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Big names in the publisher world are investing in vertical video: Time, CNN, The New York Times. Meanwhile, a Pew Research Center study found that 21% of adults in the U.S. and 37% of those under 30 regularly get their news from creators or influencers.This is a member-exclusive...
It’s been another busy week for big news but I wanted to use this week’s briefing to write about something that’s been sitting with me since the Digiday Programmatic Marketing Summit last week: AI is flattening the base of the talent pyramid before agencies have figured out how to rebuild it.
Session after session, leaders admitted that the work that once served as training wheels for juniors...
Alex Visoky, director of client services, TatariConnected TV ad spend is projected to reach $51 billion globally by 2029, accounting for nearly half of traditional broadcast TV advertising revenue. That shift reflects how quickly the marketplace is maturing and how aggressively advertisers are reallocating budgets to streaming environments.
But as money moves, so do advertisers’ assumptions....
In a conversation from the sidelines of its annual convention, Dayforce chief people officer Amy Capellanti-Wolf shared insight on everything from navigating AI adoption and combating burnout to rethinking talent strategies.
Her POV — heading HR for an HCM tech company with 7 million global users and clients like Danone, EY and Gannett, while also serving as what she dubs “customer zero” for...
This story was first published by Digiday sibling Modern Retail.
In a year marked by volatile changes to tariff policy and a quick succession of pullbacks on diversity, equity and inclusion practices, Costco has continuously been held up as an example of a company that has stood firm in its willingness to do what it believes is best for the business.
Days after the Trump administration took...
With referral traffic under pressure, The Arena Group has shifted focus to keeping people on its sites longer so it can turn those moments of attention into meaningful revenue.
The company is testing AI-powered content recommendation models to keep readers moving through its network of sites — including Parade, The Street and Men’s Journal — to bump up revenue per session — its core...
Google’s AI Max for Search product is a key component for brands keen to advertise within AI Overviews and AI Mode search results. But buyers remain unconvinced the AI features intended to save time and increase reach can actually deliver.
Launched in May, AI Max is a suite of targeting and creative tools powered by AI, which aim to improve results for advertisers’ search campaigns across...
It’s getting more difficult for brands to stand out online thanks to an algorithmic-induced fragmented digital landscape. Plus, the rise of so-called AI slop hasn’t helped. But brands like Zoom and Duolingo are retooling their marketing strategies to prioritize things like influencers and IRL events as a potential antidote.
Already, the internet is saturated with content from brands, creators...
This week’s Media Briefing looks at why publishers have flocked to Substack this year. While the platform was once seen as a refuge for independent writers, major publishers have launched newsletters on Substack to reach new audiences and build communities, as traffic from search and social keeps slipping.
Substack becomes the new publisher playground
The New York Times and Chicago Tribune...
We’ve all heard the expression, you get what you pay for — the inference being that something free might not be worth much at all. That notion can sometimes be challenged, as in the other expression, the best things in life are free.
Falling somewhere in between these two philosophical bookends, at least for media agencies that want to dip their toes into the world of generative AI without...