Media Briefing: Why publishers are flocking to Substack

This week’s Media Briefing looks at why publishers have flocked to Substack this year. While the platform was once seen as a refuge for independent writers, major publishers have launched newsletters on Substack to reach new audiences and build communities, as traffic from search and social keeps slipping.

• Substack becomes the new publisher playground
• The New York Times and Chicago Tribune sue Perplexity, Business Insider tests using AI to write stories, and more.

Substack newsletters have suddenly become hot with publishers this year. 

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