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Digiday+ Research: Publishers’ growing focus on video doesn’t translate to social platforms

DATE POSTED:December 12, 2025

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Big names in the publisher world are investing in vertical video: Time, CNN, The New York Times. Meanwhile, a Pew Research Center study found that 21% of adults in the U.S. and 37% of those under 30 regularly get their news from creators or influencers.

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