Feed Items
This story was first published by Digiday sibling Modern Retail.
After federal agents shot and killed U.S. citizen Alex Pretti during an immigration raid this weekend, the Minnesota Chamber of Commerce released a letter Sunday signed by more than 60 business leaders in the state. It called for a “de-escalation of tensions” and cooperation between local, state and federal leaders.
Retailer...
The era of AI slop is forcing some of tech’s biggest players to rethink their brand narratives. The problem isn’t consumer adoption. It’s trust. Seemingly, these platforms recognize the need to build a better relationship with consumers and they’re using the world’s biggest stages to do so.
Consumer sentiment around generative AI is waning. While 82% of advertising executives believe Gen Z and...
This week’s Future of TV Briefing looks at how lengthening payment windows and late payments from brands continue to roil the creator economy.
Mo Money Mo Problems
TikTok’s controversial first days, YouTube’s 2026 priorities, Nielsen’s new math and more
Mo Money Mo Problems
As brands pour more money into creators, some are taking longer to actually hand over that money. This is a...
01
Introduction
Over the past year, AI has moved from the margins to the mainstream of editorial workflows. Publishers have increasingly embedded AI tools into daily functions — from internal uses like voice-to-text translation and metadata tagging to audience-facing applications like ad targeting and content recommendations.
But this increased use of AI means publishers large and small...
Publishers’ adoption of generative AI is reducing the friction between content and format, making it easier for the same story to appear as shorter summaries, audio, or video, often in real time.
To some publishers, a text article may soon be more of a vehicle for original reporting, not a final product. That information could become no longer available strictly in a static piece of content,...
On YouTube, The Rest is History podcast draws roughly around 500,000 viewers, who stick around for an average of about 48 minutes. That’s close to the length of a traditional hour-long show and even longer than the podcast’s strong audio average of around 40 minutes..
For the production team, seeing that level of engagement, especially on TV screens, was a turning point. People weren’t just...
This year’s winners of the WorkLife Awards reflect a shift in how leading companies define success in the workplace. Across industries, honorees prioritized cultures built on learning, creativity and employee well-being, while adopting new technologies to modernize how teams collaborate and grow.
Flexible, remote and hybrid models supported more inclusive and balanced work environments, paired...
As precise targeting and personalization become table stakes for marketing, variations of contextual targeting signals are emerging, offering teams impactful and privacy-forward methods for winning consumer attention. While product features certainly lead consumers to purchase products, it’s really how advertisers tap into a consumer’s mindset, motivation and emotional state at a given moment...
After a rocky 2025, ad tech entities, particularly “independents,” are taking measures to steady the ship in the coming 12 months, with the exit of The Trade Desk’s CFO (its second in six months) the most high-profile example.
Related Insights
The Programmatic Marketer The Trade Desk tries to redraw the competitive map with Amazon
Read More...
As streaming and connected television (CTV) edge closer to absorbing more of linear TV’s share of budgets this year, programmatic advertising is set to account for a larger slice of the TV advertising pie.
The shift is being driven in part by an increasing number of small and medium-sized brands investing in TV, said Travis Flood, Comcast Advertising’s director of insights. “Local and small...