Ad Tech Briefing: The Trade Desk’s CFO search indicates a tough road ahead for independents
After a rocky 2025, ad tech entities, particularly “independents,” are taking measures to steady the ship in the coming 12 months, with the exit of The Trade Desk’s CFO (its second in six months) the most high-profile example.
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Earlier this week, The Trade Desk announced the exit of Alex Kayyal, the demand-side platform’s finance chief who has been in role since August 2025 and served on its board from the February prior to that, topping off what’s been a tumultuous 12 months.
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