Future of Marketing Briefing: AI has created a new talent paradox in programmatic agencies

It’s been another busy week for big news but I wanted to use this week’s briefing to write about something that’s been sitting with me since the Digiday Programmatic Marketing Summit last week: AI is flattening the base of the talent pyramid before agencies have figured out how to rebuild it.

Session after session, leaders admitted that the work that once served as training wheels for juniors is evaporating. Reporting is auto-generated. Performance summaries write themselves. Pieces of planning now run in the background. The muscle memory that used to form by doing the repetitive stuff is no longer being built as intensely.

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