What’s behind Netflix’s CTV market share jump?
Netflix’s ad business appears to have finally found a balance between market expectations and the reality of brand advertising needs. According to WARC, the streamer’s share of the global CTV ad m...
Zero-click reality is rewriting the rules of search for brands
Worries over whether the changing dynamics of search marketing will affect major brands have finally reached the boardroom.
In several earnings calls this month, executives at high-profile advertis...
Walmart says AI users build 35% bigger baskets than others
This story was originally published on sister site, Modern Retail.
Walmart customers who use the company’s Sparky AI-powered shopping assistant have an order value that’s about 35% higher than ...
In Graphic Detail: The state of the marketing agency sector
Media and creative agencies face a range of threats in 2026, from generative AI to media fragmentation and the continued dominance of Meta and Google’s platforms.
In response, few businesses in ...