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The AI hype cycle is rewriting ad tech’s M&A math
The comparison comes up a lot in boardrooms right now, with many asking if the current AI boom is just ad tech’s version of the late-90s dotcom bubble? Are we in the “Flooz.com” phase — or alr...

The accidental guardian: How Cloudflare’s Matthew Prince became publishing’s unexpected defender
When Cloudflare CEO Matthew Prince first started getting calls from distressed publishers about the threat of AI crawlers scraping their content, his knee-jerk reaction was to roll his eyes. And ...

Omnicom Media kicks off CES with a Google search partnership that drills deeper into intent
At every major tentpole event — this current one being CES — Omnicom attempts to deep dive on an issue of importance to its clients, and this year is no exception. Digiday has learned that Omni...

The definitive Digiday guide to what’s in and out for advertising in 2026
2026 opens with more unfinished business than clean conclusions. Omnicom’s acquisition of IPG is moving toward its first full operating year in 2026. OpenAI is edging toward an advertising business ...

‘Less pitching, more listening’: What Amazon is really doing at CES
CES has become the ad industry’s first real gut check of the year. For Amazon’s ad team, that means less pitching and more listening. That posture can read as contrarian given the concentration...

After watching X’s ownership issues play out, marketers brace for TikTok whiplash in 2026
After spending 2025 in regulatory limbo, TikTok is entering 2026 with a clearer ownership path in the U.S. Now, whether the new ownership structure is enough to satiate marketers (and continue to garn...

‘There’s no room for purists’: Generative AI is altering the agency junior talent search
The ad industry’s job market has ended 2025 on a low note, following job cuts at the market’s largest employers. Jobs in the U.S. ad industry fell by 3,700 year-on-year, according to the latest fi...

For platforms, here’s what’s not going to happen in 2026
TikTok existing in the U.S. beyond the realms of a legal ban, Meta winning its antitrust trial, and Omnicom partnering with X were not quite on Digiday’s bingo card for 2025. Which is to say that...

A timeline of the major deals between publishers and AI tech companies in 2025
A number of tech companies signed their first AI content licensing deals with publishers in 2025. New players in this space means we will likely continue to see more agreements in 2026, as publishers ...

Cheez-It bets on ‘Prince Cheddward’ mascot in an overcrowded sports marketing arena
After a three-year hiatus, Cheez-It has officially brought its mascot Prince Cheddward out of retirement in time for this year’s Citrus Bowl. As sports marketing gets more crowded, Cheez-It hopes it...