Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.
6 ways to use AI for paid search account restructuring
As the paid search advertising landscape evolves, AI and language model tools are gaining traction in streamlining and optimizing campaign restructuring processes.
Some paid search specialists a...
Google Ads will pause low-activity keywords starting in June
Google Ads will automatically pause low-activity keywords, starting in June, according to an email sent to advertisers by the Google Ads team.
What is low activity? Campaigns that were created mo...
How to transform your Google Ads headlines with anti-audiences
If you’ve ever tried using avatars or buyer personas to write a Google Ads headline, you know it can be frustrating and fruitless.
You try to define your target market, only to be told, “Our a...
The future of SEO in an AI-powered world
The Google interface we know today will be gone in less than three years.
As ridiculous as this prediction may seem, I remember back in 2004 when Google.com finally overtook Yahoo.com. For eight y...
Optimizing for INP, the new Core Web Vitals metric
Google has replaced First Input Delay (FID) with a new Core Web Vitals metric called Interaction to Next Paint (INP). This change aims to better measure a website’s responsiveness and overall user ...
Google adds 6 new AI features for Performance Max
Google Ads today introduced six new AI features for Performance Max campaigns.
Why we care. You’ll want to explore these new PMax features to see whether they help you uncover new insights or i...
Number of concerns over Google Privacy Sandbox grow to 111
The U.K. Competition and Markets Authority (CMA) now has 111 potential concerns over Google’s Privacy Sandbox, according to its April Q1 2024 report. That’s up from 72 in the CMA’s Q4 2023 repo...