Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.
Google Ads phasing out card payments
Google is notifying some advertisers that they must transition away from paying for Google Ads via credit or debit card...
Pinterest launches AI ad tools
Pinterest is rolling out new AI-powered ad tools and measurement partnerships to drive better performance and brand saf...
Head of Google Search: AI mistakes won’t prevent progress
Google will continue developing AI features despite ongoing and potential issues, according to Liz Reid, the company’s head of Search.
What it means. When it comes to AI in Search, Google will ...
Why video is key to building brand identity and engagement
As technology advances and high-speed internet connects more people, businesses of all sizes are realizing the power of video content to build their identity and engage with audiences.
This articl...
Agile SEO: A playbook for online brand management
Have you ever been caught in the whirlwind of a personal or professional SEO project, overwhelmed by its complexities and unsure where to begin or what to focus on? Managing your online presence is c...
Google Analytics fixes paid search attribution
Google is rolling out an update to attribution models in Google Analytics 4 (GA4) to more accurately credit paid search campaigns for driving conversions.
Why it matters. The change addresses an i...
YouTube embeds ads into videos to beat ad blockers
YouTube is testing serving ads directly embedded into video streams – the latest move in its war on ad-blockers.
Why it matters. The “server-side ad injection” approach bakes ads into the co...
AI analysis of 8,000 top YouTube Ads reveals key trends for brands
YouTube tapped its machine learning capabilities to analyze over 8,000 of the top ads on its platform this year, surfacing five key creative trends that resonated.
Why it matters. The findings, ex...
Reddit adds third-party verification for advertisers
Reddit is partnering with ad measurement firm Integral Ad Science (IAS) to provide advertisers with third-party validation for campaign delivery across its platform.
Why it matters. The integratio...