Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.
3 key observations about the Google March 2024 core update
Google’s March 2024 core update will hands down be one of the most talked-about SEO topics of the year, if not the last few years.
There’s so much around the update, from its length to the de...
Google expands Performance Max to online marketplaces
Google expanded Performance Max to help merchants drive sales directly through online marketplaces, such as Amazon.
The big picture. Performance Max for Marketplaces allows sellers to create Googl...
Localized SERPs: Winning traffic and leads with service area pages
Google’s local search results have been shifting quite a bit since the start of 2024. As with the rise of Reddit and other forums, Google is trying to serve users more relevant and relatable conten...
Effort shaming: Balancing work ethic and burnout in marketing
There seems to be this new “thing” emerging online. I’m not sure whether you’d call it work shaming or effort shaming, but people are being called out for wanting to work more.
Don’t g...
Google, DOJ make closing arguments in antitrust trial
Google and the Department of Justice are presenting their closing arguments today and tomorrow in the government’s landmark antitrust case against the company that owns a global search monopoly.
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Google restricts promotion of deep fake sexual content
Google introduced new restrictions on deep fake sexual content for Shopping ads. Google also updated its general content policy prohibiting promoting synthetic content that has been altered or genera...
7 ways to use the ‘inspect element’ tool for SEO
The Inspect feature on Chrome (also called “inspect element”) lets you check under the hood of any page or website. You can use it to diagnose problems, test changes on your site and even spy on ...