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Marketers hope that using AI technology will cut down on time spent producing creative assets, allowing them to cut costs — or scale up their operations. In the campaign to cut weeks into hours, however, hidden costs remain.
Top talent is scarce; human oversight and meddling eats into newly gained margins; and realizing meaningful economies of scale can mean investing considerable cash and...
This story was first published by Digiday sibling ModernRetail
Some may call this Target’s terrible, horrible, no good, very bad year. Others, sitting in Minneapolis, hope this year was when the retailer started to get back on track.
Much of the front half of the year for Target was defined by the company’s decision in January to pull back on some diversity, equity and inclusion initiatives...
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2025 was the year of loose ends, according to Digiday executive editor of news Seb Joseph. He and managing editor Sara Jerde joined Digiday Podcast hosts Kimeko McCoy and Tim Peterson to gather together those loose ends and assess which may be tied up in 2026.
Among those loose ends are Netflix’s planned acquisition of Warner Bros. Discovery’s...
AI momentum papered over Google’s reset year
From an ad tech perspective, 2025 will be remembered as the year Google quietly recalibrated — retreating from some of its longest-running bets while accelerating decisively in others.
The most visible reversal came with the effective end of the Privacy Sandbox experiment and Google’s decision to walk back plans to fully deprecate third-party...
The tariff policies imposed by U.S. President Trump at the beginning of his second term in office turned 2025 on its head for marketers.
Joshua Scherz was among them. Scherz is the founder of Bela, a family-owned seafood brand based in Maine that imports canned sardines from Portugal. Hoping to take advantage of rising demand for premium canned seafood among U.S. consumers, Bela rebranded and...
Agentic AI has grandiose ambitions, promising marketers ideation and execution all in the same go with little oversight. The reality, however, is that humans still have the wheel.
For the better part of 2025, agentic AI has been the industry’s buzzword. It’s defined as “a situation where multiple AI agents work together to complete complex tasks, with minimal oversight or intervention from a...
YouTube and Facebook get a bulk of the attention from digital publishers looking to build and scale video businesses. Meanwhile, for the past year, Amazon has built a platform that not only offers publishers another place to distribute videos but also the opportunity to make money from day one.
Last year, Amazon opened up its Prime streaming platform to video publishers and creators of all sizes...