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The Trade Desk built its dominance by being the obvious choice. It’s still the obvious choice. Just not as obviously as it used to be.
On the surface, The Trade Desk is not a company in trouble. Revenue hit $2.9 billion in 2025. Margins are at 47%. There is $1.3 billion in cash on the balance sheet.
“The complexity of the global advertising market is not a weakness for The Trade Desk,” CEO...
Advertising’s identity crisis has reached the corner office. Nobody who runs an agency wants to be called an agency anymore.
On WPP’s full-year earnings call last month, CEO Cindy Rose declared her company was “no longer a holding company.” It is now, apparently, a “trusted growth partner for clients in the era of AI.” Over at Omnicom, John Wren’s boilerplate has quietly shifted too: the...
News flash: The ad industry is entering a period of profound transition as artificial intelligence reshapes how media is created, distributed, and monetized — the problem is, it’s not really clear how that’s going to play out.
As the industry’s 2026 conference season pauses, the consensus among many attendees of gatherings such as CES or the IAB’s annual leadership meeting is likely to be that...
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It has been more than 10 years since the Association of National Advertisers published its bombshell principal media and transparency study. As of late, however, the topic has once again become the industry’s current zeitgeist.
Look no further than the recent WPP whistleblower filings that’s dominated headlines. In the filings, a former WPP exec...
Agentic media buying’s first case study is in.
Independent media agency Butler/Till has concluded the first test of a programmatic media-buying agent on a campaign for brewer Geloso Beverage Group, Digiday has learned. The experimental run successfully cut intermediary fees by over 80% and reduced CPMs while hitting industry benchmarks on fraud and inventory standards, according to the agency...
Crazy as it may sound, the advertising marketplace is keeping its cool for the most part in the face of a series of events that historically would have set it off in a tizzy of halted budgets and downward forecasts: a new war, rising oil and gas prices, the return of tariffs and generally slumping consumer confidence.
Basically, market and economic uncertainty are simply the new normal,...
This story was first published by Digiday sibling Modern Retail.
Shopify told merchants their products will soon be discoverable and purchasable inside ChatGPT through its new “agentic storefronts” feature as OpenAI shifts how checkout works inside the chatbot.
“Coming later in March: ChatGPT in Agentic Storefronts,” Shopify said in an email sent to merchants Wednesday and reviewed by...
Linden Lane Films, a self-described next-generation content studio, is betting that the creator economy’s next move isn’t more followers — it’s a full ad business.
The new venture is one company, among others, pairing Hollywood talent with top creators and building the ad-tech data layer beneath them to compete for brand budgets that have historically gone to premium publishers and platforms...
Against a saturated — and more expensive — sports marketing landscape, Lay’s is trying to recreate one of the internet’s most intimate spaces: the group chat.
The PepsiCo-owned snack brand is hosting a FIFA World Cup watch party through Meta’s WhatsApp. The group chat features celebs like Lionel Messi, David Beckham, Alexia Putellas, Thierry Henry, and Steve Carell — all of whom are posting...
This story was originally published on sister site, Modern Retail.
Ulta Beauty will soon launch on TikTok Shop.
“We are pleased to announce today an expanded strategic integration with TikTok,” Ulta Beauty CEO Kecia Steelman said during Thursday’s earnings call last week. “Next week, we will launch Ulta Beauty on TikTok Shop, where guests can purchase immediately as they engage with content...