Feed Items
Omnicom’s acquisition of Interpublic Group is only a few weeks old, but its combined offer to the market will soon be put to the test.
Digiday has learned that the group’s top cadre in recent days has begun meeting with pitch consultants across the industry as they preview the group’s approach to next year’s slate of new business pitches. The cadre is said to include Omnicom Media CEO Florian...
One thing became clear this year: AI platforms are changing where, how and how much referral traffic gets sent to publishers’ sites.
It’s a topic we covered often this year. ChatGPT referral traffic nearly doubled, but is still a very small percentage of publishers’ overall traffic. Google’s AI Overviews, its AI-generated summaries on the search page, reduced click-through rates across more...
The real risk of generative AI for marketers isn’t bad creative. It’s the rise of the “just good enough” economy.
If that wasn’t already clear, Disney’s deal with OpenAI last week brought it into sharp focus.This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
The Trade Desk’s commercial results have stabilized following its earnings miss in February. But transparency concerns among media buyers over its programmatic supply chain products are proving persistent.
In recent months the company’s OpenPath product has become a focal point for media agency skeptics, Digiday has learned.
Several U.S. media buyers explained that, following...
This piece was first published by Digiday sibling ModernRetail
In 2025, the food industry agreed to help “Make America Healthy Again.”
The MAHA initiative has largely been pushed by health secretary Robert F. Kennedy Jr. and the Trump Administration. It’s a broad slogan, and the MAHA movement has come to stand for different things in different people’s eyes, depending on which initiatives...
A packaging and pulp manufacturer is not the obvious answer when the conversation turns to programmatic advertisers. That assumption, it turns out, would be a mistake.
Georgia-Pacific sits at the more advanced end of the spectrum, with an in-house programmatic team, lower ad tech costs and media dollars concentrated across a smaller set of buying platforms. Now, the company is turning its...
There will not be a Media Briefing next week due to Digiday’s holiday break.
This week’s Media Briefing takes a look at the top trends from 2025, from digital advertising revenue performance to AI licensing deals.This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
The most telling point (so far) of Netflix’s proposed acquisition of Warner Bros Discovery, HBO and streaming businesses came from the company itself. In pushing back on claims that the deal would be anti-competitive, Netflix co-CEO Greg Peters pointed to YouTube as a bona fide rival that it would still trail with Warner Bros stack — a point that would’ve sounded far-fetched not that long ago...
In January, Nick Pugh will take on a new role at Ebiquity, one that quietly reflects how unsettled the business of marketing has become.
He will become the media management firm’s chief marketing effectiveness officer, assuming a global remit after several years as U.K. managing director and later overseeing Ebiquity’s EMEA markets. His latest move pulls him away from general management and...
Over the past year, Roblox has become harder for brands to ignore — not because it has resolved the challenges of digital commerce, but because of the scale at which younger consumers already use it. The platform now reaches 151 million daily active users who spend close to three hours a day inside its experiences, which will equate to more than 88 billion hours of engagement in 2025.
At the...