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The lawsuit between former GroupM executive Richard Foster and WPP is full of competing allegations. But buried in the court filings is a set of numbers — drawn largely from GroupM’s own internal documents — that tell a story worth understanding on its own terms.
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Evolving Agencies In fighting a whistleblower suit, WPP put its own account of media agency...
Netflix’s ad business appears to have finally found a balance between market expectations and the reality of brand advertising needs. According to WARC, the streamer’s share of the global CTV ad market is set to more than double in size this year, rising from 3.7% at the end of 2025 to 9.2% by 2027.
That isn’t a coincidence. According to four media agency execs who spoke with Digiday, it’s the...
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Evolving Agencies In fighting a whistleblower suit, WPP put its own account of media agency trading on the public record
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The great disruption promised by artificial intelligence in the media industry is predicated on using AI-driven technologies to achieve outcomes.
For the idealists out there, it’s the...
The number that stands out in the WPP whistleblower filings isn’t the $100 million the complaint is seeking, or even the $1 billion GroupM was allegedly generating annually from undisclosed trading income. It’s 97.4% — the share of GroupM’s proprietary inventory that its own largest clients weren’t allegedly using. Google, its biggest U.S. client at $2.3 billion in annual billings, was using less...
Meta may be automating more of the tasks agencies once handled but it’s not ready to sideline them altogether.
The tech company is pitching a new agency team to independent agencies, according to three agency execs who are familiar with the situation. Dubbed the “Agency Growth Collective”, the move is framed as a way for agencies to join “to achieve greater success on their [Meta’s] platform...
Worries over whether the changing dynamics of search marketing will affect major brands have finally reached the boardroom.
In several earnings calls this month, executives at high-profile advertisers like Airbnb and Expedia fielded questions from analysts over the impact of generative AI chatbots or Google’s AI Overviews feature on their businesses. It’s a sign that alarm bells are ringing...
While the world of marketing and media keeps a close eye on the Big Three holding companies — can Publicis keep up its impressive winning streak? How else can Omnicom wring value out of the IPG acquisition? Can Cindy Rose successfully reverse WPP’s downward trajectory? — something just went down in Japan that is expected to have a considerable effect on Dentsu’s fortunes.
Two weeks ago when...
Walmart Connect doesn’t seem to want to just be seen by the market as the best retail media network anymore, but a top overall ad business.
There are already indicators of this new posturing: Walmart has been aggressively pulling its ads business upstream with more off-site ad opportunities and conversational AI agents — à la Amazon Ads. Walmart’s latest earnings call proves its efforts are...
This story was originally published on sister site, Modern Retail.
Walmart customers who use the company’s Sparky AI-powered shopping assistant have an order value that’s about 35% higher than those who don’t, newly appointed Walmart CEO John Furner said in the company’s fourth-quarter earnings call Thursday morning.
Sparky is a shopping assistant housed in the “Ask Sparky” button marked by...
The $100 million whistleblower lawsuit Richard Foster filed against WPP last November is back in focus. New court filings — including WPP’s motion to dismiss and exhibits that place Foster’s own internal documents into the public record for the first time — have added significant texture to both sides of a case that initial headlines only scratched the surface of.
Most notably among the...