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Super Bowl ads seem to be going the way of holiday ads. Brands are rolling out teasers and full ads earlier and earlier every year. At this point, pre-game rollouts have gone from a brand marketing trend to table stakes, but is the pre-game hype worth it?
Ad slots have been sold out since last fall, according to NBCUniversal. Around the same time, brands like spirits company Sazerac, Liquid...
This week’s Media Briefing will explore how a strong Q4 of 2025 gave publishers’ advertising businesses momentum, even as AI and traffic shifts force them to rethink where they can unlock future growth.
Publishers see Q4 gains, but pressure remains
The Washington Post’s workforce decimated, IAB proposes law to stop AI scraping without compensation, and more.
Publishers see Q4 gains,...
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Advertising around Politics As Trump returns to the White House, media buyers clamp down on brand safety
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Hearst is adopting a new approach to improve ad yield across its news outlets, properties that have historically been difficult to monetize, especially during politically polarized periods.
The publisher...
Bloomberg wants its video content to be easier to find and harder to leave. Instead of betting on vertical video feeds to keep audiences engaged, it has launched a centralized video hub today across its website and app as a home for all its video content – including live TV, daily shows, short-form clips, documentaries, podcasts, vodcasts and original series.
The move comes as publishers –...
Lego is building up an in-house programmatic media buying team and hiring programmatic experts in the United States and Denmark. It’s among several advertisers currently deepening in-house media benches.
The brickmaker advertised for five programmatic roles during January, including positions for a global programmatic media manager, programmatic media associates and media planning associates....
The Super Bowl — arguably the industry’s most coveted ad opportunity — is back this Sunday. Already, advertisers have shelled out up to $8 million for a 30-second spot.
Notably this year, marketers are also grappling with plans to spend around the Winter Olympics and World Cup. Ad prices continue to climb, with brands like Instacart, Kellogg’s Raisin Bran and Hellmann’s expected to broadcast...
This story was first published by Digiday sibling Modern Retail
Target’s response, or the lack thereof, to the growing presence of U.S. Immigration and Customs Enforcement in Minneapolis has become yet another PR crisis for the retailer.
Groups like the ICE Out of MN Coalition and Unidos MN have staged protests and other actions in Minnesota following Jan. 8, when federal agents tackled and...
This week’s Future of TV Briefing looks at how agentic AI can enable TV networks to automate the sales of complex linear TV ad packages.
‘Premium automation’
Disney’s next CEO, YouTube’s TV measurement issue, Paramount+’s plans and more
‘Premium automation’
This week we had NBCUniversal’s Ryan McConville on the Digiday Podcast to talk about the company’s test of using AI agents to...
On Jan. 21, YouTube CEO Neal Mohan released a lengthy blog post about what creators can expect in 2026, outlining upcoming changes poised to drastically affect creator experiences on the platform.
The changes show just how much YouTube is willing to flex to keep itself ahead of the game — whether that’s competing with big streamers like Netflix and platforms like TikTok, cracking down on AI...
Microsoft is moving its publisher AI content marketplace pilot beyond the initial pilot phase, laying the groundwork for a broader ecosystem to connect publishers with a growing set of AI builders looking to license premium content.
What started with a limited group of publishers and Copilot as the first customer is now evolving into a more scalable model, with Microsoft testing pricing,...