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Earlier this week the WSJ reported that Walmart is seeking to acquire VIZIO for over $2 billion. Colin and I discuss the likely strategic rationale behind the deal. We both like the benefits to both companies with grabbing a bigger share of CTV ad spending a big upside.
Meanwhile, the Super Bowl scored a record 123.4 viewers across all platforms according to Paramount. The company also said...
Grab Media, which has been at the forefront of what I've called the "Syndicated Video Economy," is gaining traction with its recently-released "GrabPress" video plug-in for the WordPress content management system. GrabPress allows publishers of any size using WordPress to quickly customize and embed a feed of video from Grab Media' s ever-growing catalog of 500K+ video clips directly into their...
One of the main things content providers can do to create rich user experiences is present contextualized content that relates to the underlying article or video. This is why so many content sites have "Read More," "You Might Also Enjoy" and "Also View" type sections. They help content providers increase users' time spent (which drives monetization), build loyalty and create competitive...
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