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This week we’re delighted to interview Wurl’s CEO Ron Gutman who discusses the company’s new AI-powered BrandDiscovery product that allows ads to be aligned with content in real time.
Ron explains the eight key emotional reactions to specific scenes in entertainment programming, and how ads that are consistent with these emotions deliver far higher conversion. He also details the critical...
Colin was at NABShow for a couple days and on this week’s Inside the Stream we discuss some of his top takeaways. No surprise AI was everywhere at NAB, as was blockchain. We discuss companies including Moments Lab, Obvious Future, LivePeer and others. Finally Colin learned some neat tricks for all of us to be greener with our big screen TVs, which he shares.
Listen to the podcast to learn...
AI has taken the world by storm and the TV/video industries are no exception. AI is revolutionizing the value chain of video creation, delivery and discovery. On this week’s podcast we discuss several examples, including a new partnership between Cineverse and Nielsen’s Gracenote. The role that Cineverse’s AI chatbot “Ava” - and others - could eventually play in viewers’ discovery experience is...
On the podcast this week Colin and I dig into Tivo’s Q4 2023 Video Trends Report, released earlier this week and available here. Among other things, TiVo’s research found that in the past 2 years the number of paid video services used per respondent has leveled off while non-paid services has increased, indicating higher levels of ad tolerance.
Meanwhile, TiVo found that the gap between...
As has been promised for a while, Hulu has been integrated into Disney+ in a bid to present more content seamlessly to viewers. No doubt the move was a significant undertaking, yet Colin’s early review shows a few key UX features lagging, notably his viewing history. We expect that in time these will be updated.
Elsewhere at Disney, ESPN has taken initial steps toward being a sports hub by...
As has been promised for a while, Hulu has been integrated into Disney+ in a bid to present more content seamlessly to viewers. No doubt the move was a significant undertaking, yet Colin’s early review shows a few key UX features lagging, notably his viewing history. We expect that in time these will be updated.
Elsewhere at Disney, ESPN has taken initial steps toward being a sports hub by...
This week we discuss new data from Inscape, Deloitte and HarrisX, which all illustrate how streaming is continuing to build its dominance over traditional media. To highlight a few key points:
Inscape found that among its VIZIO panel of users, 55% are streaming-only (i.e. no pay-TV), up from 49% in 2022. Deloitte reported that the average U.S. household is now spending $61 per month on 4...
Colin has been in London participating in a CTV conference, and this week he shares some of his observations about how the competitive landscape in Europe compares with the U.S. Among the topics we discuss are why FASTs are unlikely to grow as quickly as in the U.S., the burgeoning market for TV OS’s, and the introduction of broadcasters’ “super apps.”
The discussion is a great reminder that...
Within today’s AI-drenched industry conversations, it would seem that a lot of channels are on an accelerated path to an automated future. In many cases, that means a rapid shift of inventory into data-targeted, biddable buying. However, as eager as many digital media buyers are to get their hands on more connected TV inventory, this channel stands apart from others when it comes to its...
Inside the Stream: Fuboâs Spulu Duel, Appleâs $700M Movie Splurge, Max and Disney Follow Netflix
First up on this week’s podcast we discuss Fubo CEO David Gandler’s statement that the company is in a “duel to the death” with Spulu, the new sports JV from Disney, WBD and Fox. He makes a good point that if the 3 companies allow the JV access to their sports networks without requiring the JV to also pay for non-sports networks as companies do with typical pay-TV deals, this would put the JV...