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New data from Wurl shows encouraging signs about FAST adoption, but accompanied by ongoing monetization challenges. The number of monthly active households watching FAST channels increased by 12% (though Wurl doesn’t disclose how many MAUs that translates to). In addition, average daily hours of viewing per household increased by 16% (again Wurl doesn’t share how many hours that is). Combined...
Grab Media, which has been at the forefront of what I've called the "Syndicated Video Economy," is gaining traction with its recently-released "GrabPress" video plug-in for the WordPress content management system. GrabPress allows publishers of any size using WordPress to quickly customize and embed a feed of video from Grab Media' s ever-growing catalog of 500K+ video clips directly into their...
One of the main things content providers can do to create rich user experiences is present contextualized content that relates to the underlying article or video. This is why so many content sites have "Read More," "You Might Also Enjoy" and "Also View" type sections. They help content providers increase users' time spent (which drives monetization), build loyalty and create competitive...