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Pitch deck: Why Amazon believes its premium streaming inventory is worth the money
In 2025, Amazon quietly cornered premium streaming inventory. This year, it’s touring the market, pitching advertisers on why that access is worth the check. The latest pitch deck for Amazon DSP ...

In Graphic Detail: The state of the marketing agency sector
Media and creative agencies face a range of threats in 2026, from generative AI to media fragmentation and the continued dominance of Meta and Google’s platforms. In response, few businesses in ...

WTF is a creator capital market?
Most creators still rely on brand deals and platform payouts. But a small — and growing — group is experimenting with raising capital by selling a slice of their future earnings. The activity i...

Future of Marketing Briefing: The mental gymnastics of principal media
There’s a very specific facial expression CMOs make when “principal media” enters the conversation — composure ...

Amazon surpasses Walmart in annual revenue for the first time
This story was originally published on sister site, Modern Retail. Amazon has eclipsed Walmart in annual revenue for the first time ever. Amazon said earlier this month that it brought in $716....

Omnicom’s lack of surprises in its 2025 earnings is both a good and bad thing
It was wise of Omnicom to report its fourth-quarter and full-year 2025 earnings after the market closed on Wednesday, since its stock gained in after-hours trading — unlike Publicis, which got wallo...

TikTok Shop reverses U.S. shipping policy amid merchant concerns over costs and fulfillment challenges
This story was originally published on sister site, Modern Retail. TikTok Shop has reversed course on its plan to end seller-fulfilled shipping in the U.S., telling merchants that previously announ...

‘Comment sections are not customers’: American Eagle brings back Sydney Sweeney amid celebrity push
Less than a year after some backlash to American Eagle’s decision to enlist actress Sydney Sweeney as the face of its brand, the retailer is reinvesting in its celebrity strategy. Last week, the ...

How the MLS plans to convert World Cup interest into lasting soccer fandom
This summer’s soccer World Cup tournament will provide a rare opportunity for major advertisers looking to engage sports audiences over a month-long festival of footwork, free kicks and the occasion...

Media Briefing: Publishers explore selling AI visibility know-how to brands
This week’s Media Briefing will look at how publishers are seeing an opportunity to turn their AI citation strategies into a new revenue stream by helping brands gain visibility inside ChatGPT and G...