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Digiday

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The chance to win the holiday marketing season has already come and gone, per Traackr’s holiday report
This story was first published by Digiday sibling Glossy The holiday shopping season is the Super Bowl for most consumer brands. But in order to succeed, brands need to be training all year long, a...

Kroger launches AI-generated email digest for suppliers
This story was originally published on sister site, Modern Retail. Category managers who work with Kroger, you’ve got mail — from an AI agent. Kroger Precision Marketing Powered by 84.51°, ...

The new consumer journey, according to the CMO of Assembly
Ask a dozen marketers, and some will say the customer journey has, in turn, collapsed, condensed, lengthened, looped, died and been born anew. What’s not up for debate is that it has fundamentally c...

Marketers move to bring transparency to creator and influencer fees
Marketers have grown fixed on a simple, stubborn question: what portion of their spend reaches the person making the content? What was once a direct handoff now threads through a growing constellat...

Inside The Atlantic’s AI bot blocking strategy
The Atlantic has built a scorecard for AI crawlers, identifying which bots actually send readers back and which just strip content. Only those with value get through. This approach led it to block ...

Backlash grows against AI slop, but marketers remain unfazed
In the era of synthetic social, where AI slop has flooded timelines, brand marketers and agency execs have largely shrugged off concerns. The low-effort, mass produced, AI-generated content, known as ...

Target to launch new shopping app within ChatGPT
This story was first published by sister site, Modern Retail. In partnership with OpenAI, Target plans to launch a new Target app within ChatGPT beginning the week of Thanksgiving and Black Friday....

A shorter shopping window complicates retail’s already challenging holiday season
This story was originally published on sister site, Modern Retail. This season, retailers and shoppers alike are contending with a shorter holiday shopping window — on top of tariffs, waning cons...

Media Briefing: Tough market, but Q4 lifts publishers’ hopes for 2026
This week’s Media Briefing focuses on publishers’ stronger-than-expected Q4 ad revenue, with many seeing year-over-year growth that is sending positive signals as their businesses head into 2026. ...

How Reckitt is beating the AI odds with its approach to pilots
Enthusiasm for AI implementation among marketers remains high, despite worries there’s an economic bubble forming, or that, according to a widely cited MIT study, 95% of AI pilots fail. With th...