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Why Walmart is basically a tech company now
This story was first published by Digiday sibling Modern Retail. After building up fast-growing e-commerce and advertising businesses, moving its stock to the Nasdaq, and, as of Tuesday, crossing ...

The Athletic invests in live blogs, video to insulate sports coverage from AI scraping
As the Super Bowl and the Winter Olympics collide this week, The New York Times-owned publication The Athletic is playing up coverage that is harder for AI bots to lift: live blogs and video. At ...

Media Buying Briefing: Why is Wall Street punishing Publicis – and maybe other holdcos?
Speak to any holding company leader and they’ll be the first to tell you they’re misunderstood. They feel maligned by all the independent agencies looking to poach their smaller clients who may fe...

Programmatic is drawing more brands to this year’s Winter Olympics
In over 50 years of selling its wares, Pittsburgh cookware brand All-Clad has never run advertising against live sports coverage. But next week, it’s diving into the deep end with a campaign set to ...

WTF is the IAB’s AI Accountability for Publishers Act (and what happens next)?
This week, the Interactive Advertising Bureau proposed new protections to stop AI bots from freely harvesting online content. The trade body’s president and CEO, David Cohen, revealed its legal...

Future of Marketing Briefing: The word ‘agency’ is costing the ad giants
What’s tripping up the holdcos isn’t just economics or technology. It’s semiotics. They still call themselves agencies. This is a member-exclusive article from Digiday. Continue reading it...

WPP Media beefs up its sports insights prowess with new partnership with Genius Sports
On the the last workday before the Super Bowl and with Winter Olympics’ opening ceremonies just hours away, WPP Media has formed a partnership with sports data platform Genius Sports, Digiday has le...

GLP-1 draws pharma advertisers to double down on the Super Bowl
The Super Bowl offers a massive, if expensive, window of opportunity for advertisers looking to take advantage of its unrivaled audience reach – a reality that GLP-1 drugs and other healthcare produ...

How food and beverage giants like Ritz and Diageo are showing up for the Super Bowl this year
This story was first published by Digiday sibling Modern Retail. It’s Super Bowl week, which means countless food and beverage brands are competing for stomach share as millions of Americans tune...