WTF is server-side ad insertion?

Originally published on Nov. 2, 2015, this article has been updated to include an explainer video.

Many prefer to see ad blocking as a wake-up call that requires a mindset change by publishers and advertisers. Others see yet another tech problem to solve. Enter ad insertion.

Video publishers are feeling the same heat, which is why a handful of ad tech companies are pushing “server-side ad insertion” as way to get the upper hand on ad blockers. Sure, many say that publishers and their ad tech henchmen are doomed to lose any technological arms race, but that’s not going to stop attempts to find a way around ad blockers.

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