Will Publicis Groupe keep exploring M&A or does it need to focus on what it’s already got?

For the vast majority of the 2020s, Publicis Groupe has sat atop the heap of agency holding companies, but now there is arguably a bigger beast on Madison Avenue, with Omnicom (post its merger with Interpublic Group) able to brag that it’s the biggest in the industry in terms of scale.

With the race for the hegemony of adland in full gear, murmurs are emerging that Publicis may pursue acquisitions to maintain its perceptual lead over its U.S. rival, with separate sources indicating that ad tech or other acquisitions may be on the agenda. 

The French holding company is set to issue its full-year earnings for 2025 on Feb. 3 — its first since the Omnicom/IPG deal received the green light. On the same day, Omnicom will reveal its final 2025 results.

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