Why scalable agency growth relies on ad tech built for CFOs

Amol Waishampayan, co-founder, fullthrottle.ai

Agency leaders love to talk about attribution, outcomes and optimization. But when sitting with an agency CFO, the conversation shifts fast. It’s not about campaigns, it’s about capital. Most CFOs, whether at a holding company or an indie shop, quietly wake up thinking about the following: profit erosion hidden in daily operations, revenue left on the table, capital wasted through inefficiency, costs that scale faster than growth, legacy pricing that limits upside and missing momentum by being late to the next wave.

These are not marketing problems; they’re financial mechanics problems. And it’s why the category of ad tech operating systems has exploded: not to add another dashboard, but to give agencies financial control over how they buy, activate and measure media — at scale.

To build an agency that grows smarter, not just bigger, CFOs are turning to this hidden playbook.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.