Why Reddit is pivoting from social platform to ‘go-to search engine,’ with COO Jennifer Wong

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The through lines between search and social are more blurred than ever, and perhaps no platform is more aware of that than Reddit, which has been pushing to become a “go-to search engine” as CEO Steve Huffman put it on the company’s latest earnings call.

Back in April, the social media platform released Reddit Answers, an AI-powered search functionality based on Reddit community answers. Eyeing the road ahead, Reddit has plans to unify its core search and Reddit answers into a single search experience “sooner rather than later,” said Jennifer Wong, Reddit’s chief operating officer, flicking at a potential roll out this year, but without revealing exact timelines. 

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