Why creator Bashel Lewis ditched a five-year corporate career for the full-time creator grind

It started with a standing desk and a Beyoncé lip sync.

That was the viral video Bashel Lewis posted to his TikTok account in April that got him thinking about leaving his full time marketing gig at Nielsen to become a content creator.

“Everyone from Universal to Hulu to every brand you could think — Mama Tina [Tina Knowles], Gayle King, CBS posted this stuff,” said Lewis, a New York City based lifestyle and comedy content creator, referring to the people who engaged with the video. 

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