What talent booker Joanna Jordan can teach about leading in media transformation

This story was first published by Digiday sibling WorkLife

When Joanna Jordan started Central Talent Booking two decades ago, the entertainment industry needed talent bookers who could work across multiple shows rather than just one.

So, building off a single client — David Letterman — she created the industry’s largest independent talent booking operation, handling 200 monthly bookings across programs ranging from “Jimmy Kimmel Live” to top podcasts.

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