Vox Media, MilkPEP and Gale ink multi-million dollar media partnership to increase women’s representation in sports
Stagwell agency Gale, Vox Media and dairy brand MilkPEP this week inked a multi-million dollar media partnership focused on spotlighting female athletes.
The contract is part of a larger campaign that includes editorial content, integrated media promotion and other programs on YouTube in collaboration with Popsugar Fitness, a Vox brand, and additional audio content on the Vox Media Podcast Network.
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Gale and MilkPEP also spoke at Digiday’s Media Buying Summit this week, with Yin Woon Rani, CEO of MilkPEP and Brad Simms, president and CEO of Gale, where they discussed maximizing clients’ media dollars.
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