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Creators are leveraging CTV channels as added value for sponsorship deals
As more creators sign CTV licensing deals, they are using their newfound television presence as a bargaining chip in negotiations with potential advertisers. In recent months, CTV channel operators...

Spurred by retail media and CTV spend, CPG brands are quietly leaving the cookie behind
Rising CTV ad spend, investment in retail media networks and a retreat to safe bets like paid social amid an unstable economy are some of the biggest storylines occupying the marketing foreground righ...

Media Buying Briefing: How Publicis is winning and keeping clients, even as competitors cry foul
No one can deny that Publicis has ruled the holding company roost since at least the start of the pandemic. The French holding company invested in data, ad-tech, mar-tech and other acquisitions that h...

China Explores Blockchain Integration Through Venom Talks
Reports indicate that a Chinese financial technology company is in preliminary discussions with the Abu Dhabi–based Venom Foundation. While unconfirmed, these discussions highlight Chinese firms...

Ripple CTO Joins Meme Coin Effect, Fuels 40% Price Rally for PHNIX
PHNIX, a token built on the XRP Ledger and the associated NFT, surged by almost 40% after Ripple (Twitter) profile picture to a PHNIX NFT. The move mirrors token reactions after the purported DOGE ...

Anthropic Agrees to $1.5 Billion Settlement in AI Copyright Case
Anthropic will reportedly pay $1.5 billion to settle a high-profile copyright violation lawsuit. The artificial intelligence (AI) startup was sued last year by a group of authors who accuse...

A New Niche is Born: XYZVerse Combines Memes and Sports. Is It 2025’s Best Presale Investment?
The post A New Niche is Born: XYZVerse Combines Memes and Sports. Is It 2025’s Best Presale Investment? appeared first...

3 Explosive Altcoins to Buy Before 2025: Ozak AI, Pepe, and Dogecoin
The post 3 Explosive Altcoins to Buy Before 2025: Ozak AI, Pepe, and Dogecoin appeared first on Coinpedia Fintech News ...

This Week In Techdirt History: August 31st – September 6th
Five Years Ago This week in 2020, AT&T was hypocritically calling for Section 230 reform and astroturfing the FCC in support of Trump’s attack on social media, while we submitted FCC comments both f...

Shiba Inu Faces Choppy Trading: Traders Hunt The Next Meme Breakout Hiding In Plain Sight
The post Shiba Inu Faces Choppy Trading: Traders Hunt The Next Meme Breakout Hiding In Plain Sight appeared first on Coinpedia Fintech News Shiba Inu navigates increasingly choppy waters. Its recent ...